FulcrumTech: June 2012 NewsLever

[raw] FulcrumTech: June 2012 NewsLever


	VOL. 6 ISSUE 6 \| JUNE 2012

In This Issue

Feature Article
The Business Lead-Generation Playbook — 6 Steps to Successfully Grow Your Business

Mitch's Blog
5 Social Media Lessons to Be Learned from The Oatmeal vs. FunnyJunk Debacle

FulcrumTech Top Reads
June's List of Great Links

Results from Mobile Devices vs. Computers

For last month's issue, we tracked the types of devices subscribers were using to read our newsletter. Here's what we found:

	•	71% used desktops
	•	17% used webmail
	•	12% used mobile

Plus, NewsLever's total open rate increased by 10.8% compared to the previous month — thanks to people coming back to check on these results, as well as the countdown to the SoMeBizLife 2012 Conference. Contact us today about how you can use these tools to help drive up your email engagement and open rates.

About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & Web interactive marketing program to yield incredible results!

	Grow your prospect base
	Increase your sales
	Get a measurable improvement in ROI

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Feature Article:

The Business Lead-Generation Playbook
6 Steps to Successfully Grow Your Business

A solid lead-generation system is the heart of every successful business plan. That's why it's important to continually seek new and innovative ways to grow sales and build interest in your organization's products and services. In this month's feature, I share six essential steps from FulcrumTech's Business Lead-Generation Playbook to help you effectively grow your company.

Mitch’s Blog:
5 Social Media Lessons to Be Learned from The Oatmeal vs. FunnyJunk Debacle

How can a defamation lawsuit turn into over $180,000 in donations to the National Wildlife Foundation and the American Cancer Society? And what does this have to do with social media? Find out in this latest blog post by FulcrumTech's Director of Interactive Account Management Cari Sultanik. Cari shares five important social media lessons gleaned from this still-unfolding public conflict between popular web comic The Oatmeal and the social image aggregating website FunnyJunk.



	See FulcrumTech experts' reviews of promotional emails received from Pet Supplies "Plus" and other companies in our website feature — "Get the Click." Click here for all the latest "Get the Click" reviews.

FulcrumTech Top Reads:

Here are some recent articles about email marketing you may have missed, but shouldn't!

Interactive Strategy:

Successful Email Marketing: It's About Time

Entice Customers Using Four Valuable Email Tactics

Is It Ever Time to Say Goodbye to Your Email Subscribers?

Interactive Tips:

7 Tips for Effectively Managing Email Lists

8 Ways to Write Shorter Tweets and Subject Lines

Are You Maximizing the Long Tail of Email?


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