VOL. 7   ISSUE 6  |  JUNE 2013

In This Issue

In This Issue				Feature Article: How Consumer Magazines Can Use Email Marketing to Maximize ROI
				Mitch’s Blog: New Gmail Inbox Format — Do Marketers Now Face a Bigger Challenge Getting Emails to Gmail Subscribers?
				Get the Click: Door to Door Organics Reengagement Email: Does It Deliver the Goods?
				FulcrumTech’s Top Reads: June’s List of Great Links

Feature Article

	How Consumer Magazines Can Use Email Marketing to Maximize ROI
	Thanks to declines in circulation and advertising revenue, many of the world’s leading consumer magazines are hurting today. But are magazine publishers doing everything they can with email marketing to improve their situations? After analyzing over 5,000 email newsletters across 11 leading lifestyle and fashion magazines, we’ve identified many problems magazines are having with email, as well as opportunities for improvement. We’ve uncovered data that points to significant deliverability issues; for example, we found that some top magazines have had more than a 20% Gmail spam rate. Plus, there are magazines with read rates below 5%. What can be done to fix these problems? Find out what we advise here.

Mitch’s Blog   New Gmail Inbox Format — Do Marketers Now Face a Bigger Challenge Getting Emails to Gmail Subscribers?     Google’s Gmail recently rolled out a new tabbed inbox interface that automatically categorizes emails into five different folders. Will it have a substantial impact on the way users read emails and, subsequently, marketers’ ability to reach prospects and customers? It’s too early to definitively answer that question, but here we take a look at the new inbox and its potential effect on email-marketing campaigns.     Get the Click   See FulcrumTech experts’ reviews of promotional emails received from Door to Door Organics and other companies in our website feature — “Get the Click.” Click here for all the latest “Get the Click” reviews.

FulcrumTech Top Reads   Here are some recent articles about email marketing you may have missed, but shouldn’t!     Interactive Strategy:     • Exploring Embedded Video in Email     • What Should My Email Deliverability Performance Be?     • Is Your Program ‘Out Of The Box’?     • It’s Not Just Email Anymore     Interactive Tips:     • Six Secrets of Successful Senders     • 10 Ways to Improve Your Email Marketing     • A 10-Point Strategy to Optimize Your Email Program             About FulcrumTech   FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & web interactive marketing program to yield incredible results!     Grow your prospect base     Increase your sales     Get a measurable improvement in ROI     Contact us today to get started.

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