[NewsLever] Email newsletters — 10 best practices you need to know

FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.

Vol.
10

Issue
6

June
2016


	This Month’s Must-Read

	Expert insights published monthly by our email gurus

Email Newsletters — 10 Best Practices You Need to Know

What’s one of the most effective marketing tools for building your brand, engaging with customers, and closing sales? An email newsletter. Sent on a regular basis, a content-based email newsletter not only helps your company stay top-of-mind, but also showcases your industry expertise.

Read On


	Get the Click

	Our email experts weigh in on real emails from real marketers

Return Path Reengagement Email Review:
Does This Email Make It Hard to Say Goodbye?

This reengagement email from Return Path rocks — effectively incorporating creativity and humor to recapture the interest of inactive subscribers.

See If You Agree

And be sure to get ideas and inspiration from our entire Get the Click series!

A Marketer's Guide to Email Deliverability

Free Guide

Getting through the Gmail junk filter

Find out what really determines inbox engagement with this free guide. Learn how to optimize email deliverability for Gmail, AOL, Comcast, and Outlook.com. Your open rates will thank you.

Get the Guide

(and improve your open rates)


	What’s on Mitch’s Mind?

	Email authority Mitch Lapides talks all things email

7 Easy Tips to Radically Improve Your Email-Marketing Results Today

At FulcrumTech, we’re fanatical about continually optimizing our clients’ email-marketing performance and return on investment. Here, we share seven easy-to-implement improvements to help you drive double- and even triple-digit increases in your email results.

Get Your Read On

	Intelligent Email. Data-Driven Success.

	Email marketing built for your business

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Trending

Good reads from around the Web

Cold Email Outreach: 8 Tips to Improve Your Email Campaign Results

This article outlines some simple rules to follow to help you craft a cold sales email that has the best chance of success.

Read Here.

Email Deliverability Rates Dragging You Down? Try These 10 Do’s and 7 Don’ts

If you’re not getting the email-marketing results you’d like, maybe it has to do with your deliverability. Here are 17 tips for what to do and what not to do when optimizing deliverability.

Read Here.