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FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
Vol.
10
Issue
6
June
2016
 
 
 This Month’s Must-Read 
 
 Expert insights published monthly by our email gurus 
 
Email Newsletters - 10 Best Practices You Need to Know
 
Email Newsletters — 10 Best Practices You Need to Know
 
What’s one of the most effective marketing tools for building your brand, engaging with customers, and closing sales? An email newsletter. Sent on a regular basis, a content-based email newsletter not only helps your company stay top-of-mind, but also showcases your industry expertise.
 
Read On
 
 
 
 Get the Click 
 
 Our email experts weigh in on real emails from real marketers 
 
Return Path Reengagement Email Review: Does This Email Make It Hard to Say Goodbye?
 
Return Path Reengagement Email Review:
Does This Email Make It Hard to Say Goodbye?
 
This reengagement email from Return Path rocks — effectively incorporating creativity and humor to recapture the interest of inactive subscribers.
 
See If You Agree
 
And be sure to get ideas and inspiration from our entire Get the Click series!
 
 
 
A Marketer's Guide to Email Deliverability
 
Free Guide
 
Getting through the Gmail junk filter
 
Find out what really determines inbox engagement with this free guide. Learn how to optimize email deliverability for Gmail, AOL, Comcast, and Outlook.com. Your open rates will thank you.
 
 
Get the Guide
(and improve your open rates)
 
 
 
 
 What’s on Mitch’s Mind? 
 
 Email authority Mitch Lapides talks all things email 
 
Email authority Mitch Lapides
7 Easy Tips to Radically Improve Your Email-Marketing Results Today
At FulcrumTech, we’re fanatical about continually optimizing our clients’ email-marketing performance and return on investment. Here, we share seven easy-to-implement improvements to help you drive double- and even triple-digit increases in your email results.
 
 Intelligent Email. Data-Driven Success. 
 
  
 
Email marketing built for your business
 
 
 
Trending
 
Good reads from around the Web
 
Cold Email Outreach: 8 Tips to Improve Your Email Campaign Results
Cold Email Outreach: 8 Tips to Improve Your Email Campaign Results
 
This article outlines some simple rules to follow to help you craft a cold sales email that has the best chance of success.
 
Read Here.
 
 
 
 
Email Deliverability Rates Dragging You Down? Try These 10 Do’s and 7 Don’ts
Email Deliverability Rates Dragging You Down? Try These 10 Do’s and 7 Don’ts
 
If you’re not getting the email-marketing results you’d like, maybe it has to do with your deliverability. Here are 17 tips for what to do and what not to do when optimizing deliverability.
 
Read Here.
 
 
 
 
Stop the Marketing Madness: How Email Marketers Can Create a Slam-Dunk Campaign
5 Simple Fixes to Improve Your Email Marketing and Generate Results
 
Here are some simple rules and best practices to help improve the overall performance of your email campaigns.
 
Read Here.
 
 
 
 
Nuzzel Launches 'First Network of Newsletters'
Nuzzel Launches "First Network of Newsletters"
 
Check out this article about the new content curation tool for email newsletters, which is offered for free by the social news service Nuzzel.
 
Read Here.
 
 
 
 
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Lyris Agency Partner ExactTarget PartnerCertified in Online Testing Certified in Email Marketing
 
 
 
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