All your e-commerce customers are not the same, so why would you send them all the same email message? By segmenting your email subscribers into different groups, you can send more personalized and relevant content, as well as offers that best match their individual interests and needs.
This email clearly conveys that Oreck wants subscribers to update their email preferences. But better promotion of why subscribers should take the time to answer a few questions about themselves would help get the click.
If you’re looking to expand automation for your email-marketing program, be sure to use these 3 triggered email campaigns for the biggest impact on increasing your e-commerce sales and overall return on investment.
Email marketing has been around for more than 40 years. Here’s some advice about how brands and marketers should embrace a more consumer-focused strategy to help the email channel survive and thrive.
This article discusses recent survey results that indicate email is still popular, but many consumers are overwhelmed by the number of emails they receive.
Yikes—people make an average of 13 mistakes per 100 words typed! Check out this Grammarly infographic that provides insight to some of the most-common writing mistakes and when they happen most.
How often should you send emails to get the best results for your business and specific audience? Find tips in this article on how to determine an optimal email-send frequency.
![What Time of Day You Should Write Marketing Emails to Avoid Mistakes [Infographic]](https://www.fulcrumtech.net/images/newslever/2017/1706/5@2x.png)
