All your e-commerce customers are not the same, so why would you send them all the same email message? By segmenting your email subscribers into different groups, you can send more personalized and relevant content, as well as offers that best match their individual interests and needs.
This email clearly conveys that Oreck wants subscribers to update their email preferences. But better promotion of why subscribers should take the time to answer a few questions about themselves would help get the click.
If you’re looking to expand automation for your email-marketing program, be sure to use these 3 triggered email campaigns for the biggest impact on increasing your e-commerce sales and overall return on investment.