[RAW] NewsLever March 2008
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  March 2008, Volume 2, Issue 3

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FulcrumTech President, Mitch Lapides, is now Email Marketing certified by Marketing Experiments (parent of MarketingSherpa)!


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FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

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In This Issue

Welcome from Mitch Lapides
Feature Article
Do an email audit: Achieve better results!
FulcrumTech Top Reads
March’s List of Great Links About Email Improvement
Mitch Lapides

Dear Friend:

At a recent email marketing conference, I heard a great example of how a small change to an email program can make a huge impact on the outcome of a campaign. By simply adding a dotted line around an e-coupon, a company generated a lift of over $100,000 to their email promotion!

Successful email programs are the result of many things going right at the same time. By conducting a methodical review of how you capture email addresses, drive open and click-through rates, and then ask for your audience's action, you will likely find several ways to significantly improve your email program. In this month's NewsLever, we provide a few elements of our own 10-Point Email Audit Program to help get you started.

Mitch Lapides
President, FulcrumTech

Do an Email Audit: Achieve Better Results.
by Mitch Lapides, President FulcrumTech
Back To Top

Is your email marketing program all it can be? It may be time to take a step back and review key areas of your email program. To help, we offer up the most important email performance issues that we typically address during an audit. Plus, we provide a few improvement ideas that can help quickly boost your email marketing effectiveness.

FulcrumTech Top Reads Back To Top

Here are some additional resources for our feature on email improvement. Enjoy our picks!

What our readers clicked most last month
Interactive Strategy
Interactive Analytics
Interactive Tips
Interactive Design

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