At a recent email marketing conference, I heard a great example of how a small change to an email program can make a huge impact on the outcome of a campaign. By simply adding a dotted line around an e-coupon, a company generated a lift of over $100,000 to their email promotion!
Successful email programs are the result of many things going right at the same time. By conducting a methodical review of how you capture email addresses, drive open and click-through rates, and then ask for your audience's action, you will likely find several ways to significantly improve your email program. In this month's NewsLever, we provide a few elements of our own 10-Point Email Audit Program to help get you started.