If you’re looking for some great ways to effectively use email to build a successful customer journey, be sure not to miss this month’s feature. Plus, how can you personalize your email marketing to boost performance and revenue? Find out in our latest blog. In addition, see if you agree with the ways we think this promotional email from DoggieFood.com could be improved in our Get the Click email review. — Mitch

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VOL. 8   ISSUE 3  |  MARCH 2014

In This Issue

In This Issue				Feature Article: How to Use the Power of Email to Enhance Your Customer Journey
				Mitch’s Blog: It’s Time to Get Personal
				Get the Click: DoggieFood Email: Is It as Doggone Good as It Could Be?
				FulcrumTech’s Top Reads: March’s List of Great Links

Feature Article

	How to Use the Power of Email to Enhance Your Customer Journey
	Are you effectively harnessing the power of email to guide prospects and customers through the different stages on their journey with your organization? Or are there communication gaps in your customer sales cycle? We help you answer those questions in this month’s feature.

Mitch’s Blog   It’s Time to Get Personal     When it comes to email marketing, personalization pays off. Here we show you just how much of a positive impact personalizing emails can have on your overall email-marketing performance. Plus, we share some great tips for how to add that personal touch to your email communications.         Get the Click   See FulcrumTech experts’ reviews of emails received from DoggieFood.com and other companies in our website feature — “Get the Click.” Click here for all the latest “Get the Click” reviews.

FulcrumTech Top Reads   Here are some recent articles about email marketing you may have missed, but shouldn’t!     Interactive Strategy:     • 7 Facts About Responsive Email on Mobile You Need to Know in 2014     • Gmail Adds Unsubscribe Button in Attempt to Deter Unwanted Marketing Emails     • Stop Treating All Cart-Abandoners the Same Way     Interactive Tips:     • Open me To Learn 10 Email Marketing Tips     • Five Dating Tips You Can Apply to Your Email Marketing     • 10 Tips for Inspiring Email Love and Long-Lasting Subscriber Devotion             About FulcrumTech   FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results!     Grow your prospect base     Increase your sales     Get a measureable improvement in return on investment (ROI).     Contact us today to get started.

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