[NewsLever] 15 tips for creating email copy that converts

FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.

Vol.
10

Issue
3

March
2016


	This Month’s Must-Read

	Expert insights published monthly by our email gurus

15 Quick Tips for Creating Email Copy That Converts

When it comes to creating email copy, what can you do to drive more opens, clicks, and sales? Here’s a checklist of 15 email copywriting best practices. See how many you’re already using to develop your email-marketing campaigns.

Read On


	Get the Click

	Our email experts weigh in on real emails from real marketers

Kohl’s Email Review: Is This Birthday Email Something to Celebrate?

Birthday emails are among the most highly anticipated, opened, and clicked emails an e-commerce business can send. In this birthday email, Kohl’s has done a very good job of taking advantage of the opportunity to boost engagement with customers and drive additional sales.

See If You Agree

And, be sure to get ideas and inspiration from our entire Get the Click series!


	What’s on Mitch’s Mind?

	Email authority Mitch Lapides talks all things email

What to Do if Gmail Is Clipping Your Emails

At FulcrumTech, we recently implemented a new strategy for an email newsletter, which doubled the opens and clicks for the newsletter's Gmail subscribers. Has Gmail "clipped" your emails, hiding the full content behind a "View entire message" link? Here, we share some strategies for what you can do not only to prevent it from happening again, but to increase your opens and clicks along the way.

Get Your Read On

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Trending

Good reads from around the Web

How Many Emails Should You Send a Month?

Is there a magic number for email frequency? Can sending too many emails to subscribers interfere with the success of your marketing efforts? This article reveals some interesting study results to help answer those questions.

Read Here.

Is Your Email Campaign Breaking Your Brand Promise?

A strong brand promise sets you apart from your competitors. Does yours align with all your customer touch points, especially your email campaigns? This article gives a great example of why it’s so important.

Read Here.

Why Data Is the Best Thing to Happen to Your Email Subject Line

Using a data-driven creative campaign is a great way to ensure that your email subject lines capture your subscribers’ attention and engage with them.

Read Here.

How to Test Your Emails on the Apple Watch

The Apple watch doesn’t display HTML emails, so what can marketers do to optimize the experience for users? Here’s one helpful recommendation.

Read Here.

A Marketer's Guide to Email Deliverability

Free Guide

Getting through the Gmail junk filter

Find out what really determines inbox engagement with this free guide. Learn how to optimize email deliverability for Gmail, AOL, Comcast, and Outlook.com. Your open rates will thank you.

Get the Guide

(and improve your open rates)

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