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FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
Vol.
10
Issue
3
March
2016
 
 
 This Month’s Must-Read 
 
 Expert insights published monthly by our email gurus 
 
15 Quick Tips for Creating Email Copy That Converts
 
15 Quick Tips for Creating Email Copy That Converts
 
When it comes to creating email copy, what can you do to drive more opens, clicks, and sales? Here’s a checklist of 15 email copywriting best practices. See how many you’re already using to develop your email-marketing campaigns.
 
Read On
 
 
 
 Get the Click 
 
 Our email experts weigh in on real emails from real marketers 
 
Kohl’s Email Review: Is This Birthday Email Something to Celebrate?
 
Kohl’s Email Review: Is This Birthday Email Something to Celebrate?
 
Birthday emails are among the most highly anticipated, opened, and clicked emails an e-commerce business can send. In this birthday email, Kohl’s has done a very good job of taking advantage of the opportunity to boost engagement with customers and drive additional sales.
 
See If You Agree
 
And, be sure to get ideas and inspiration from our entire Get the Click series!
 
 
 
 What’s on Mitch’s Mind? 
 
 Email authority Mitch Lapides talks all things email 
 
Email authority Mitch Lapides
What to Do if Gmail Is Clipping Your Emails
At FulcrumTech, we recently implemented a new strategy for an email newsletter, which doubled the opens and clicks for the newsletter's Gmail subscribers. Has Gmail "clipped" your emails, hiding the full content behind a "View entire message" link? Here, we share some strategies for what you can do not only to prevent it from happening again, but to increase your opens and clicks along the way.
 
 Intelligent Email. Data-Driven Success. 
 
  
 
Email marketing built for your business
 
 
 
Trending
 
Good reads from around the Web
 
How Many Emails Should You Send a Month?
How Many Emails Should You Send a Month?
 
Is there a magic number for email frequency? Can sending too many emails to subscribers interfere with the success of your marketing efforts? This article reveals some interesting study results to help answer those questions.
 
Read Here.
 
 
 
 
Is Your Email Campaign Breaking Your Brand Promise?
Is Your Email Campaign Breaking Your Brand Promise?
 
A strong brand promise sets you apart from your competitors. Does yours align with all your customer touch points, especially your email campaigns? This article gives a great example of why it’s so important.
 
Read Here.
 
 
 
 
Why Data Is the Best Thing to Happen to Your Email Subject Line
Why Data Is the Best Thing to Happen to Your Email Subject Line
 
Using a data-driven creative campaign is a great way to ensure that your email subject lines capture your subscribers’ attention and engage with them.
 
Read Here.
 
 
 
 
How to Test Your Emails on the Apple Watch
How to Test Your Emails on the Apple Watch
 
The Apple watch doesn’t display HTML emails, so what can marketers do to optimize the experience for users? Here’s one helpful recommendation.
 
Read Here.
 
 
 
 
 
 
A Marketer's Guide to Email Deliverability
 
Free Guide
 
Getting through the Gmail junk filter
 
Find out what really determines inbox engagement with this free guide. Learn how to optimize email deliverability for Gmail, AOL, Comcast, and Outlook.com. Your open rates will thank you.
 
 
Get the Guide
(and improve your open rates)
 
 
 
 
Proud Partner of:Certified in:
 
Lyris Agency Partner ExactTarget PartnerCertified in Online Testing Certified in Email Marketing
 
 
 
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