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| May 2008, Volume 2, Issue 5 | |
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Throughout my years of working in this business, I've seen firsthand how a minor change to an email promotion can significantly improve marketing results. By simply changing the day of the week emails are sent, for example, can lift open rates by as much as 10%. I've also seen open rates jump nearly 25% by revising a couple of words in a subject line. But how do you know what changes will work? Testing! In this month's NewsLever feature, we offer pointers on what to test in your email marketing programs, plus how to test effectively. Mitch Lapides P.S. Be sure to visit FulcrumTech's newly redesigned Web site to see our ever-expanding services and resources, email marketing blog, and more! |
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Testing is the foundation of successful email marketing programs. It is also one of the easiest and most cost-efficient ways to improve your marketing results. Small changes in your email marketing campaign can yield dramatic positive results in open, click-through and conversion rates. In this month's feature, we discuss the email marketing elements you should test, as well as provide 5 tips to help you test effectively.
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Here are some recent articles we found on the Internet that provide useful information about interactive communications. Hope you enjoy our picks!
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