Throughout my years of working in this business, I've seen firsthand how a minor change to an email promotion can significantly improve marketing results. By simply changing the day of the week emails are sent, for example, can lift open rates by as much as 10%. I've also seen open rates jump nearly 25% by revising a couple of words in a subject line. But how do you know what changes will work? Testing! In this month's NewsLever feature, we offer pointers on what to test in your email marketing programs, plus how to test effectively.
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