[RAW] May 2009 NewsLever
FulcrumTech NewsLever

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What's the single most important thing you should focus on in your promotional emails? Read Mitch's latest blog post.

In This Issue
  Feature Article
    5 Ways Keyword Research Optimizes Email Newsletters & Overall E-Marketing Success
   Mitch's Blog
    Focus on This One Thing in Your Promotional Emails
   FulcrumTech Top Reads
    May's List of Great Links

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Marketing Experiments
Welcome Note from Mitch Lapides, President

Mitch LapidesKeyword research is central for everything we're doing at FulcrumTech in 2009 – from creating e-newsletters and Web site content, to composing subject lines and press releases. And that's why this month's NewsLever feature focuses on keyword research and its pivotal role in e-marketing success.
    - Mitch

  Feature Article:
5 Ways Keyword Research Optimizes Email Newsletters & Overall E-Marketing Success

Keyword research is fundamental to search engine optimization (SEO). In other words, if you want to help ensure customers will find your site on Web searches, it's important to incorprate the right keywords in all of your e-marketing content, including email newsletters.

Read More

  Let Us Deliver the 10 Key Strategies
for Email Marketing

  Explore your real potential with email and interactive marketing. Invite Mitch Lapides to speak to your team and to explore the possibilities of permission marketing with our 3-hour seminar entitled, "The 10 Key Strategies for Effective Email Marketing." Now is the time to build your list that can drive long-term relationships and sales in 2009 and beyond!

  Contact Mitch Now  

  Don't Miss our Email Marketing Blog
Focus on This One Thing in Your Promotional Emails

When it comes to email, people typically spend from 0 to a few seconds deciding if they'll read it. That's why it's important to focus on one, primary purpose for each promotional email you send. Read Mitch's latest blog for some great tips on how to do just that

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Enjoy!

What our readers clicked most last month
  Don't Make This Huge Mistake with Your Next Email Campaign
  What are the best days of the week to send email campaigns?
  Use Social Networking to Jump-Start Your List-Building Efforts

Interactive Strategy
  Five Ways to Use Twitter to Improve Your Marketing
  What are some good ideas for sending e-mail campaigns?
  Creating a Good E-Mail Marketing Strategy
  Canada's Anti-Spam Bill Would Put a Chill on B2B E-Mail

Interactive Analytics
  Metrics for Non-Transactional Web Sites
  Email and Webmail Statistics

Interactive Tips
  Four Tips for Offline E-Mail Address Collection
  10 Simple Email Marketing Tips
  How Should You Use E-mail to Promote Your Event?

Interactive Design
  What E-mail Design Challenges Do B-to-B Marketers Need to Consider?
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