[RAW] FulcrumTech : May 2010 NewsLever
FulcrumTech NewsLever
VOL. 4  ISSUE 5 MAY 2010
Check it out!
Before you even think about marketing, you'd better be sure you're delivering the best products/services possible. Read Mitch's latest blog post to find out how his last haircut was a rather scary reminder of this important lesson.
In This Issue
  Feature Article (Don't Miss)
    How to Use Social Media to Optimize Your Email Marketing, Part II: 5 Steps to Facebook Success
  Mitch's Blog
    How Good Was Your Last Haircut?
  FulcrumTech Top Reads
    May's List of Great Links

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FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

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Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesIn January 2010, the social media Web site Facebook drew almost 134 million unique visitors. That means Facebook has now surpassed Yahoo — and is second to only Google — as the most popular Web site in the United States. How can your company use Facebook's popularity to help market your products and services? In this month's feature — Part II of a two-part series — we share 5 steps for using Facebook to effectively optimize your email-marketing campaigns.
    - Mitch

P.S. Let us know if you use Facebook. Answer the question below, and we'll tell you the results in next month's newsletter.

  Quick Question for You:

Do you use Facebook at all? Select one choice below, and see next month's newsletter for our results!

a) For personal use only

b) For business use only

c) For both personal and business uses

d) I don't use Facebook.

Results from Last Month's Quick Question for You:

Last month we surveyed our readers about how they use Twitter. Click here to see the results.

Results from Last Month's Quick Question for You

  Feature Article:
Using Social Media to Optimize Your Email Marketing,
Part II: 5 Steps to Facebook Success

Last month we gave you tips on how to use Twitter to optimize your email-marketing program. In Part II of this two-part series, we switch the focus to Facebook. With more than 400 million active users — half of whom log on during any given day — Facebook is another great social networking tool that you can use to help boost the results of your email-marketing efforts. Here we share 5 steps to Facebook success.

Read More

  Don't Miss Our Email Marketing Blog
How Good Was Your Last Haircut?

Although marketing plays an important part in a company's overall success, you need outstanding products/services to get you and keep you at the top. Read Mitch's latest blog — "How Good Was Your Last Haircut?" — in which he shares his amusing account of a personal experience as a great example of this lesson.

Take your email newsletter to the next level with FulcrumTech

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  Twitter Research Tools
  Number of Twitter Users
  Facebook: Six Years of Making Connections

Interactive Strategy
  Social Media for Business (to Business)
  New World E-mail
  9 Marketing Roles for Your Email Words to Play

Interactive Analytics
  Do Re-engagement Campaigns Pay Off?
  Design by Metrics

Interactive Tips
  4 Unexpected Ways to Build Your List Organically
  Cross-Promotions: Do's and Don'ts
  8 Things I Wish Everyone Knew About E-mail Marketing

Interactive Design
  Call to Action Buttons: Top Tactics for Better Results
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