VOL. 7   ISSUE 5  |  MAY 2013

In This Issue				Feature Article: Video in Email — How to Get a Lift in Your Email-Campaign Results
				Mitch’s Blog: Do Symbols in Subject Lines Boost Email Response Rates?
				Get the Click: Etsy Promotional Email: Misleading Subject Line Gets the Open, But Disappoints Recipient
				FulcrumTech’s Top Reads: May’s List of Great Links

Feature Article

	Video in Email — How to Get a Lift in Your Email Campaign Results
	If a picture is worth a thousand words, how valuable is a video? We can get a good idea by looking at the lifts in email campaign performance rates when marketers use video in email. Here we share examples of video in email successes, talk about various options available for adding video to email, and provide a list of useful resources to help you learn more about the latest video email-marketing technology available today.

Mitch’s Blog   Do Symbols in Subject Lines Boost Email Response Rates?     Hearts, stars, suns, and smiley faces. These are just a few of the symbols marketers are strategically inserting in subject lines to help their messages stand out in ever more crowded email inboxes. And thanks to these symbols, many organizations have reported dramatic increases in email open rates. Will this tactic work for your brand?     Get the Click   See FulcrumTech experts’ reviews of promotional emails received from Etsy and other companies in our website feature — “Get the Click.” Click here for all the latest “Get the Click” reviews.

FulcrumTech Top Reads   Here are some recent articles about email marketing you may have missed, but shouldn’t!     Interactive Strategy:     • Marketing Rant: Don’t Be a Freaking Wuss With Your Email List     • 7 Reasons Why Your Email Marketing Program May Fail     • Six Case Studies and Infographics on the Optimal Time to Send Emails     • Can Email Personalization Negatively Affect a Campaign's Results?     Interactive Tips:     • Cash in on the Hidden ROI in Your Email Program     • Once Upon a Time … How Goldilocks Can Help Your Email Frequency     • Parenting Advice For Email Marketers             About FulcrumTech   FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & online interactive marketing program to yield incredible results!     Grow your prospect base     Increase your sales     Get a measurable improvement in return on investment (ROI)     Contact us today to get started.

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