See how drip marketing campaigns can dramatically boost the effectiveness of your company’s email strategy in this month’s feature, “The Basics of Email Drip Marketing.” Plus, are you ready to make the most of Gmail’s new image-rich, grid-view promotions format? Find out in our latest blog. In addition, see if you think this email from Nelnet “fits the bill” in nurturing student loan customers in our Get the Click email review.

— Mitch
View as HTML  |  Send to a Friend
NewsLever
 VOL. 8   ISSUE 5  |  MAY 2014 
 
In This Issue  Feature Article: The Basics of Email Drip Marketing
Mitch’s Blog: How to Prepare for the New Gmail Promotions Grid-View Format
Get the Click: Nelnet Email: Does It Fit the Bill?
FulcrumTech’s Top Reads: May’s List of Great Links
 
 Feature Article 
 
 The Basics of Email Drip Marketing 
 Drip MarketingAre drip campaigns an integral part of your organization’s email-marketing efforts? If not, you’re missing out on one of the most effective and cost-efficient ways to improve sales conversions while educating prospects and customers about your organization’s products/services. In this first article of a two-part series, we explain the basics of email drip marketing, as well as provide some great examples of drip campaign success.

Read More
 
© deimosz/123RF Stock Photo
 
 Mitch’s Blog
 Mitch LapidesHow to Prepare for the New Gmail Promotions Grid-View Format 
 Thanks to Gmail’s new Pinterest-like, grid-view promotions tab format, email marketers have a bigger and better opportunity to engage with subscribers. But are you prepared to make the most of this latest change from Gmail? Here’s what you need to know.

Read More
 
  
 Get the Click
Get the Click
 See FulcrumTech experts’ reviews of emails received from Nelnet and other companies in our website feature — “Get the Click.”

Click here for all the latest “Get the Click” reviews.
 
   
 
 FulcrumTech Top Reads
Top Reads
 Here are some recent articles about email marketing you may have missed, but shouldn’t! 
 Interactive Strategy: 
 Fun with Email Fundamentals 
 3 Tasks You Should Outsource to Your ESP 
 5 Pervasive Email Challenges — and How to Fix Them 
 Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds 
 Interactive Tips: 
 Email Marketing Etiquette Dos and Don’ts [Infographic] 
 The New Style of Email Marketing: Testing for Perfection 
 Integrating Email and Social to Enhance Performance of Both 
    
 About FulcrumTech
 FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results! 
 Grow your prospect base 
 Increase your sales 
 Get a measureable improvement in return on investment (ROI). 
 Contact us today to get started. 
   

Customized Preference Center
Proud Partner Of
Lyris  ExactTarget  Marketing Experiments: Certified Email Marketing  Marketing Experiments: Certified Fundamentals of Online Testing
 
 Check Us Out On  Check Us OutTwitterPinterestGoogle PlusYouTubeBlog 
 
 Subscribe  |  Privacy Policy  |  Careers
3 Granite Circle, Doylestown, PA 18901  |  215-489-9336
Copyright © 2014 FulcrumTech, LLC. All rights reserved.
FulcrumTech