|See how drip marketing campaigns can dramatically boost the effectiveness of your company’s email strategy in this month’s feature, “The Basics of Email Drip Marketing.” Plus, are you ready to make the most of Gmail’s new image-rich, grid-view promotions format? Find out in our latest blog. In addition, see if you think this email from Nelnet “fits the bill” in nurturing student loan customers in our Get the Click email review.
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|VOL. 8 ISSUE 5 | MAY 2014|
|In This Issue||Feature Article: The Basics of Email Drip Marketing|
|Mitch’s Blog: How to Prepare for the New Gmail Promotions Grid-View Format|
|Get the Click: Nelnet Email: Does It Fit the Bill?|
|FulcrumTech’s Top Reads: May’s List of Great Links|
|The Basics of Email Drip Marketing|
|Are drip campaigns an integral part of your organization’s email-marketing efforts? If not, you’re missing out on one of the most effective and cost-efficient ways to improve sales conversions while educating prospects and customers about your organization’s products/services. In this first article of a two-part series, we explain the basics of email drip marketing, as well as provide some great examples of drip campaign success.|
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