See how drip marketing campaigns can dramatically boost the effectiveness of your company’s email strategy in this month’s feature, “The Basics of Email Drip Marketing.” Plus, are you ready to make the most of Gmail’s new image-rich, grid-view promotions format? Find out in our latest blog. In addition, see if you think this email from Nelnet “fits the bill” in nurturing student loan customers in our Get the Click email review.

— Mitch
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  VOL. 8   ISSUE 5  |  MAY 2014  
In This Issue     Feature Article: The Basics of Email Drip Marketing
Mitch’s Blog: How to Prepare for the New Gmail Promotions Grid-View Format
Get the Click: Nelnet Email: Does It Fit the Bill?
FulcrumTech’s Top Reads: May’s List of Great Links
  Feature Article  
  The Basics of Email Drip Marketing  
  Drip MarketingAre drip campaigns an integral part of your organization’s email-marketing efforts? If not, you’re missing out on one of the most effective and cost-efficient ways to improve sales conversions while educating prospects and customers about your organization’s products/services. In this first article of a two-part series, we explain the basics of email drip marketing, as well as provide some great examples of drip campaign success.

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  Mitch’s Blog
  Mitch Lapides How to Prepare for the New Gmail Promotions Grid-View Format  
  Thanks to Gmail’s new Pinterest-like, grid-view promotions tab format, email marketers have a bigger and better opportunity to engage with subscribers. But are you prepared to make the most of this latest change from Gmail? Here’s what you need to know.

Read More
  Get the Click
Get the Click
  See FulcrumTech experts’ reviews of emails received from Nelnet and other companies in our website feature — “Get the Click.”

Click here for all the latest “Get the Click” reviews.
  FulcrumTech Top Reads
Top Reads
  Here are some recent articles about email marketing you may have missed, but shouldn’t!  
  Interactive Strategy:  
  Fun with Email Fundamentals  
  3 Tasks You Should Outsource to Your ESP  
  5 Pervasive Email Challenges — and How to Fix Them  
  Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds  
  Interactive Tips:  
  Email Marketing Etiquette Dos and Don’ts [Infographic]  
  The New Style of Email Marketing: Testing for Perfection  
  Integrating Email and Social to Enhance Performance of Both  
  About FulcrumTech
  FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results!  
  Grow your prospect base  
  Increase your sales  
  Get a measureable improvement in return on investment (ROI).  
  Contact us today to get started.  

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