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FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
Vol.
10
Issue
5
May
2016
 
 
  This Month’s Must-Read  
 
  Expert insights published monthly by our email gurus  
 
Win-Back Email Campaigns - How to Successfully Regain Lost Customers and Boost Revenue
 
Win-Back Email Campaigns — How to Successfully Regain Lost Customers and Boost Revenue
 
What's one of the easiest and most effective ways for a business to increase revenue? By implementing win-back email campaigns. Here’s why and some tips to get you started.
 
Read On
 
 
 
  Get the Click  
 
  Our email experts weigh in on real emails from real marketers  
 
Eastern Mountain Sports Email Review: What's the Big Deal?
 
Eastern Mountain Sports Email Review: What’s the Big Deal?
 
As far as offers go, you can’t get much better than 70% off. So why not lead with it? This email sent by Eastern Mountain Sports needed to do a better job of promoting the great offers available, which likely would have driven more opens, clicks, and conversions for the campaign.
 
See If You Agree
 
And be sure to get ideas and inspiration from our entire Get the Click series!
 
 
 
  What’s on Mitch’s Mind?  
 
  Email authority Mitch Lapides talks all things email  
 
Email authority Mitch Lapides
5 Best Practices for Optimizing E-Commerce Landing Pages
When it comes to optimizing e-commerce email campaigns, much effort is typically focused on improving open rates. Although open rates certainly are pivotal to a campaign’s success, marketers often ignore one of the most critical areas of optimization: an email’s dedicated landing page. Yet that’s where the deal is sealed and conversion happens.
 
  Intelligent Email. Data-Driven Success.  
 
   
 
Email marketing built for your business
 
 
Work with us
 
 
 
Trending
 
Good reads from around the Web
 
9 Surprisingly Simple Ways to Get People to Respond to Your Email
9 Surprisingly Simple Ways to Get People to Respond to Your Email
 
Looking for new ways to make sure your emails get read and get a response? Give these nine tricks a try.
 
Read Here.
 
 
 
 
Best Times to Send Email in 2016 [Infographic]
Best Times to Send Email in 2016 [Infographic]
 
This enlightening infographic does a great job of summarizing the best times to send your emails to achieve the open rates and conversions for which you’re striving.
 
Read Here.
 
 
 
 
Stop the Marketing Madness: How Email Marketers Can Create a Slam-Dunk Campaign
Stop the Marketing Madness: How Email Marketers Can Create a Slam Dunk Campaign
 
Check out these tried-and-true email-marketing tactics for growing your subscriber base, reaching your customers, and driving conversions and revenue.
 
Read Here.
 
 
 
 
How to Use Emojis in Email Subject Lines Without Being a Spammer
How to Use Emojis in Email Subject Lines Without Being a Spammer
 
This article — written in English and translated into Emoji — highlights how to effectively use emojis in your email subject lines.
 
Read Here.
 
 
 
 
 
 
A Marketer's Guide to Email Deliverability
 
Free Guide
 
Getting through the Gmail junk filter
 
Find out what really determines inbox engagement with this free guide. Learn how to optimize email deliverability for Gmail, AOL, Comcast, and Outlook.com. Your open rates will thank you.
 
 
Get the Guide
(and improve your open rates)
 
 
 
 
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Lyris Agency Partner ExactTarget Partner Certified in Online Testing Certified in Email Marketing
 
 
 
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