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Get the Click |
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Our email experts weigh in on real emails from real marketers |
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![Eastern Mountain Sports Email Review: What's the Big Deal?](https://www.fulcrumtech.net/images/newslever/2016/1605/img2.png) |
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Eastern Mountain Sports Email Review: What’s the Big Deal? |
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As far as offers go, you can’t get much better than 70% off. So why not lead with it? This email sent by Eastern Mountain Sports needed to do a better job of promoting the great offers available, which likely would have driven more opens, clicks, and conversions for the campaign. |
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And be sure to get ideas and inspiration from our entire Get the Click series! |
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5 Best Practices for Optimizing E-Commerce Landing Pages |
When it comes to optimizing e-commerce email campaigns, much effort is typically focused on improving open rates. Although open rates certainly are pivotal to a campaign’s success, marketers often ignore one of the most critical areas of optimization: an email’s dedicated landing page. Yet that’s where the deal is sealed and conversion happens. |
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Intelligent Email. Data-Driven Success. |
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Email marketing built for your business |
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![Email marketing built for your business](https://www.fulcrumtech.net/images/newslever/retina/img5.png) |
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Trending |
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Good reads from around the Web |
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![A Marketer's Guide to Email Deliverability](https://www.fulcrumtech.net/images/newslever/2016/1601/FeaturedService_icon1.png) |
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Free Guide |
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Getting through the Gmail junk filter |
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Find out what really determines inbox engagement with this free guide. Learn how to optimize email deliverability for Gmail, AOL, Comcast, and Outlook.com. Your open rates will thank you. |
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