[NewsLever] 15 tips for creating email copy that converts

FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.

Vol.
10

Issue
5

May
2016


	This Month’s Must-Read

	Expert insights published monthly by our email gurus

Win-Back Email Campaigns — How to Successfully Regain Lost Customers and Boost Revenue

What's one of the easiest and most effective ways for a business to increase revenue? By implementing win-back email campaigns. Here’s why and some tips to get you started.

Read On


	Get the Click

	Our email experts weigh in on real emails from real marketers

Eastern Mountain Sports Email Review: What’s the Big Deal?

As far as offers go, you can’t get much better than 70% off. So why not lead with it? This email sent by Eastern Mountain Sports needed to do a better job of promoting the great offers available, which likely would have driven more opens, clicks, and conversions for the campaign.

See If You Agree

And be sure to get ideas and inspiration from our entire Get the Click series!


	What’s on Mitch’s Mind?

	Email authority Mitch Lapides talks all things email

5 Best Practices for Optimizing E-Commerce Landing Pages

When it comes to optimizing e-commerce email campaigns, much effort is typically focused on improving open rates. Although open rates certainly are pivotal to a campaign’s success, marketers often ignore one of the most critical areas of optimization: an email’s dedicated landing page. Yet that’s where the deal is sealed and conversion happens.

Get Your Read On

	Intelligent Email. Data-Driven Success.

	Email marketing built for your business

Work with us

or just say Hi

Trending

Good reads from around the Web

9 Surprisingly Simple Ways to Get People to Respond to Your Email

Looking for new ways to make sure your emails get read and get a response? Give these nine tricks a try.

Read Here.

Best Times to Send Email in 2016 [Infographic]

This enlightening infographic does a great job of summarizing the best times to send your emails to achieve the open rates and conversions for which you’re striving.

Read Here.

Stop the Marketing Madness: How Email Marketers Can Create a Slam Dunk Campaign

Check out these tried-and-true email-marketing tactics for growing your subscriber base, reaching your customers, and driving conversions and revenue.

Read Here.

How to Use Emojis in Email Subject Lines Without Being a Spammer

This article — written in English and translated into Emoji — highlights how to effectively use emojis in your email subject lines.

Read Here.

A Marketer's Guide to Email Deliverability

Free Guide

Getting through the Gmail junk filter

Find out what really determines inbox engagement with this free guide. Learn how to optimize email deliverability for Gmail, AOL, Comcast, and Outlook.com. Your open rates will thank you.

Get the Guide

(and improve your open rates)

Proud Partner of:	Certified in:

About FulcrumTech Subscribe Privacy Policy Careers

{3 Granite Circle, Doylestown, PA 18901 | 215-489-9336