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 | | | | | LOFT Email Review:
Does It Do Credit to the Brand? | | | | | | LOFT has a great customer-focused email-marketing program. However, we identified a few improvements for this email promotion of the company’s credit card that would likely increase engagement metrics, drive more conversions, and do a better job of representing the high credibility already established by LOFT’s email campaigns. | | | | | | | | | And be sure to get ideas and inspiration from our entire Get the Click series! | | | |
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| | | | | | | Data-Driven Email Marketing—Key Metrics You Should Be Tracking | | | | Do you need to get a better handle on your email campaign data to make smarter decisions for your email-marketing efforts? Here’s what you need to know about the key email metrics you should be tracking to make data-driven decisions and optimize your email ROI. | | | |
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