FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web inter-active marketing program to yield incredible results!
How can you boost your email marketing conversion rates? Create a promotional landing page that immediately captures your prospects' attention, speaks to their needs and motivates them to action. In this NewsLever feature - Part 3 of a 3-part series that addresses how to optimize the ROI from your email campaigns - you'll find 5 strategies for building landing pages that will effectively help you convert the sale.
A prospect has opened your email and clicked through to your promotion. That means you have successfully created an effective subject line and email. But don't celebrate quite yet. Now comes perhaps the most challenging step in the process - getting prospects to follow through by taking the action you want, whether it's to sign up, opt in or make a purchase. In this month's feature - the final article in a 3-part FulcrumTech series on optimizing the response to your email campaign - we take a look at promotional landing pages and provide important ways to help you maximize conversion rates.
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