[RAW] November 2008 NewsLever
FulcrumTech NewsLever

Check it out!
See the recent post on how to get through Outlook junk.

In This Issue
  Feature Article
    5 Strategies for Creating Landing Pages that Convert
   Mitch's Blog
    Don't Miss Our Email Marketing Blog
   FulcrumTech Top Reads
    November's List of Great Links


About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web inter-active marketing program to yield incredible results!
  • Grow your prospect base
  • Increase your sales
  • Learn more about your clients
Contact us today to get started.

Welcome Note from Mitch Lapides, President

How can you boost your email marketing conversion rates? Create a promotional landing page that immediately captures your prospects' attention, speaks to their needs and motivates them to action. In this NewsLever feature - Part 3 of a 3-part series that addresses how to optimize the ROI from your email campaigns - you'll find 5 strategies for building landing pages that will effectively help you convert the sale.

P.S. Looking for a cost-effective way to say happy holidays to your clients? Give us a call, and let us help you create an email holiday card.

 Feature Article:
5 Strategies for Creating Landing Pages That Convert

(Part 3 of a 3-part Series)

A prospect has opened your email and clicked through to your promotion. That means you have successfully created an effective subject line and email. But don't celebrate quite yet. Now comes perhaps the most challenging step in the process - getting prospects to follow through by taking the action you want, whether it's to sign up, opt in or make a purchase. In this month's feature - the final article in a 3-part FulcrumTech series on optimizing the response to your email campaign - we take a look at promotional landing pages and provide important ways to help you maximize conversion rates.

  Need an Expert to Speak about Email Marketing?

Educate your company, division, or networking group about how to make email marketing work for you!

Mitch Lapides is a dynamic and informative speaker, accustomed to speaking to executive leadership and staff alike.

Contact Mitch Now

Don't Miss our Email Marketing Blog

Be sure to check out my latest blog on How to Get Around the Outlook Junk Filters. And take the opportunity to join in the discussion by sharing your comments and experiences on our posts. Visit our blog now.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Enjoy!

What our readers clicked most last month

Interactive Strategy

Interactive Analytics

Interactive Tips

Interactive Design

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