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| VOL. 3 ISSUE 10 |
NOVEMBER 2009 |
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Check it out!
See how to use Twitter to grow your newsletter list. Read Mitch's latest blog post to learn more. |
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| In This Issue |
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About FulcrumTech
FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!
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Grow your prospect base |
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Increase your sales |
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Learn more about your clients |
Contact us today to get started.
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| Welcome Note from Mitch Lapides, President |
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Did you know branding in the subject line can increase open rates by as much as 60%? In this month's feature, I talk about the value of a strong brand, plus 4 important ways you can use your subject lines to help build a brand identity. And check out my blog post, with its really neat graphic, on how you can drive your list growth with Twitter.
P.S. FulcrumTech is now on Twitter. Click here and start following us today! |
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 Feature Article:
Using Email Subject Lines to Build a Strong Brand Identity
As the competition for customers intensifies in today's economy, a strong brand identity — even in a local market — gives you an invaluable advantage. Not only does a strong brand command a premium price for your products and services, it also can help create the perception of quality, driving customer loyalty. And, email marketing is a key way to help develop and maintain brand identity. This month, we focus on 4 important ways to use your email subject lines to build a strong brand identity.
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Don't Miss our Email Marketing Blog
Driving List Growth with Twitter Is NOT Rocket Science
We're asked frequently how to grow an email list. With Twitter, you now have another really powerful tool at your disposal. Read Mitch's latest blog for 8 steps to success. And, don't miss our really cool graphic!
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FulcrumTech Top Reads
Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!
What our readers clicked most last month
Interactive Strategy
Interactive Analytics
Interactive Tips
Interactive Design
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Did you know branding in the subject line can increase open rates by as much as 60%? In 
Feature Article:
