[RAW] FulcrumTech : November 2009 NewsLever
FulcrumTech NewsLever
Check it out!
See how to use Twitter to grow your newsletter list. Read Mitch's latest blog post to learn more.
In This Issue
  Feature Article
    Using Email Subject Lines to Build a Strong Brand Identity
   Mitch's Blog
    Driving List Growth with Twitter Is NOT Rocket Science
   FulcrumTech Top Reads
    November's List of Great Links
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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

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Marketing Experiments
Welcome Note from Mitch Lapides, President

Mitch Lapides Did you know branding in the subject line can increase open rates by as much as 60%? In this month's feature, I talk about the value of a strong brand, plus 4 important ways you can use your subject lines to help build a brand identity. And check out my blog post, with its really neat graphic, on how you can drive your list growth with Twitter.
    - Mitch

P.S. FulcrumTech is now on Twitter. Click here and start following us today!

  Feature Article:
Using Email Subject Lines to Build a Strong Brand Identity

As the competition for customers intensifies in today's economy, a strong brand identity — even in a local market — gives you an invaluable advantage. Not only does a strong brand command a premium price for your products and services, it also can help create the perception of quality, driving customer loyalty. And, email marketing is a key way to help develop and maintain brand identity. This month, we focus on 4 important ways to use your email subject lines to build a strong brand identity.

Read More

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  Don't Miss our Email Marketing Blog
Driving List Growth with Twitter Is NOT Rocket Science

We're asked frequently how to grow an email list. With Twitter, you now have another really powerful tool at your disposal. Read Mitch's latest blog for 8 steps to success. And, don't miss our really cool graphic!

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  How to Use SEO as a Primary List-Building Tool
  Relevant Email - Driver of Top Open Rates and Click-Throughs
  Is There an App for That? B-to-B Marketers Explore Marketing Opportunities for Apple's iPhone

Interactive Strategy
  5 Ways to Keep Your E-Mail List Clean
  Getting Social in E-Mail Marketing
  Email Software Popularity: 5 Lessons for Your List

Interactive Analytics
  How Can Behavior Tracking Help Increase E-Mail Marketing ROI?
  Basic Brands Increase Advertising Spend. Is Email Next?

Interactive Tips
  Best Practices: Segmenting Your E-Mail List
  Removing 'Unengaged' Is Key to Deliverability, Too

Interactive Design
  Video in B2B E-Mail: A Good Option If Done Well
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