[RAW] FulcrumTech : November 2010 NewsLever
FulcrumTech NewsLever
Check it out!
Are you thinking about buying or renting an email list? Be sure to first read Mitch's latest blog post for some great advice on this topic.
In This Issue
  Feature Article
    Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement
  Mitch's Blog
    But I Want to Buy (or Rent) an Email List!
  FulcrumTech Top Reads
    November's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

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Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesIf you haven't already integrated video into your email-marketing program you may want to consider it for future campaigns. Video is a great way to increase the engagement of your target audience, ultimately increasing click-through and conversion rates. Check out this month's feature where we introduce this hot topic for email marketers today.
    - Mitch

  Feature Article:
Add Video to Your Email-Marketing Campaigns for a Whole New Level of Engagement

Add Video to Your Email-Marketing Campaigns for a Whole New Level of EngagementCan integrating video into your email campaigns positively impact your marketing results? The answer is yes — according to a recent study of more than 1 billion video emails by the Internet marketing firm Implix. Study results demonstrated that emails containing videos achieved 96.38% higher click-through rates and 5.6% higher open rates compared to non-video emails. In this month's feature, we explore the hot topic of integrating video into email campaigns.

Read More

Get Powerful, Cost-Effective Email Distribution

  Don't Miss Our Email-Marketing Blog
But I Want to Buy (or Rent) an Email List!

If you're thinking about purchasing an email list, read Mitch's latest blog — "But I Want to Buy (or Rent) an Email List!" — for some important tips to consider before going down that path.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  6 Steps to a Powerful Email Welcome Program
  Email Campaigns for Your Recent Web Visitors: Perhaps Your Biggest Opportunity
  How Do You Design an Email So People Will Read to the Very End?

Interactive Strategy
  Content Is King! Links Rule! SEOs Ponder
  False idols: four beliefs that can hurt your email marketing
  Should You Use an E-mail Service Provider for Your Mobile Strategy?
  Social: The Next Frontier of Behavioral Targeting?

Interactive Analytics
  Facebook Ads Reach Almost Two Thirds of U.S. Users in September
  Integrating email and Web analytics

Interactive Tips
  Five Google AdWords Quality Score Tips
  They Say It's Your (Subscriber's) Birthday

Interactive Design
  Research: Spammy Email Design Mistakes

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