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Vol.
9 |
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Issue
11 |
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November 2015 |
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What Am I Doing Wrong with My Email Campaign? |
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So you know your email campaigns could be doing better, but you can't pinpoint exactly what you’re doing wrong. Sound familiar? Here, we take a look at five of the most common mistakes marketers make in their email campaigns. |
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Get the Click |
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Our email experts weigh in on real emails from real marketers |
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What Are the Best Practices for a Call to Action? |
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Think of the calls to action (CTAs) in your email campaigns as the entrance to your sales funnel. Are they easy to find? Do they welcome and draw in your prospects and customers? Does the text motivate a click? Here are eight best practices to help you design powerful CTAs that convert. |
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Intelligent Email. Data-Driven Success. |
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Email marketing built for your business |
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Trending |
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Good reads from around the Web |
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Mitch Lapides on the Importance of Data-Driven Decisions |
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FulcrumTech President and CEO Mitch Lapides was recently interviewed by ReachForce as part of its Expert Interview program. In addition to speaking out about how important it is for companies to make marketing decisions based on data, Lapides also discussed topics including why marketing automation is crucial for small-business success. |
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2015 Email Benchmarks by Industry |
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To find out how the open, click-through, click-to-open, and unsubscribe rates of email campaigns vary by industry, Silverpop looked at data from emails sent by approximately 750 companies, representing 3,000 brands, in 40 countries. See how your industry fares. |
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Featured Service |
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Black Friday and Cyber Monday Are your emails ready? |
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Successful Black Friday email programs typically produce huge returns. All it takes is the right strategy, messaging, and design. To help you get started, download our Guide,
“10 Email Tips to Skyrocket Your Black Friday Sales."
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Proud Partner of: |
Certified in: |
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3 Granite Circle, Doylestown PA 18901 | 215-489-9336 |
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Copyright © 2015 - FulcrumTech, LLC. All rights reserved. |
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