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FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
 
 
Vol.
10
Issue
11
November
2016
 
 
 
 
 This Month’s Must-Read 
 
 Expert insights published monthly by our email gurus 
 
How to Use Dynamic Content in Your Email Marketing to Drive More Opens and Clicks
 
 How to Use Dynamic Content in Your Email Marketing to Drive More Opens and Clicks 
 
 How do you get more prospects and customers to open and click your emails? Make sure that your emails are relevant, personal, and expected (i.e., recipients have actually asked to receive them). Check out a ton of ideas for leveraging dynamic content to optimize the relevant and personal aspects of your email marketing. 
 
Read On
 
 
 
 Get the Click 
 
 Our email experts weigh in on real emails from real marketers 
 
Trello Email Review: Does It Need to “Get A Grip” and Be More Focused?
 
 Trello Email Review:
Does It Need to "Get A Grip" and Be More Focused?
 
 
 This nurturing email sent by Trello provides valuable content about how to increase productivity in the workplace. However, we suggest some ways that would better communicate the value and likely drive higher email engagement results. 
 
See If You Agree
 
 And be sure to get ideas and inspiration from our entire Get the Click series! 
 
 
 
A Marketer's Guide to Email Deliverability
 
 Free Email-Marketing ROI Calculator 
 
 ROI Goalsetter® is more than just an email calculator. It's a powerhouse of marketing information that will revolutionize your approach to email marketing. We've made it available for you to use FREE, so don't wait another moment! 
 
Get it here!
 
 
 
 What’s on Mitch’s Mind? 
 
 Email authority Mitch Lapides talks all things email 
 
 
 
 Email authority Mitch Lapides 
 
 
Email-Marketing Optimization — How to Retain More Customers and Radically Grow Sales
 
If your company is like most, your email-marketing efforts are heavily focused on the front end of your sales funnel: the acquisition and conversion of new customers. That means you're likely not investing enough in your existing customer base. So, let's focus on how to use email to optimize the back end of your sales funnel — retaining customers and upselling your product line — to drive more sales and revenue.
 
Get Your Read On
 
 
 
 
 
 
 Intelligent Email. Data-Driven Success. 
 
  
 
Email marketing built for your business
 
 
 
 
 
 
Trending
Good reads from around the Web
 
Email Delivery vs. Deliverability: What's the Difference? 
Email Delivery vs. Deliverability: What's the Difference?
 
When it comes to email marketing, the terms delivery and deliverability are often used interchangeably, even though they have very distinct meanings. Do you know the difference?
 
Read Here.
 
 
 
 
 
 
Harvesting a Healthy Crop of Subscribers to Keep Campaigns Strong Through Winter 
Harvesting a Healthy Crop of Subscribers to Keep Campaigns Strong Through Winter
 
Check out this article for some email-marketing best practices to use this fall that will help ensure strong campaign results throughout the winter.
 
Read Here.
 
 
 
 
 
 
How to Use Email Marketing to Boost Your SEO 
How to Use Email Marketing to Boost Your SEO
 
How can you harness the power of email to enhance your search engine optimization? Find out in this Forbes article.
 
Read Here.
 
 
 
 
 
 
Email Deliverability Best Practices Guide 
Email Deliverability Best Practices Guide
 
Learn what steps you can take right now to make it into the inbox in this great email deliverability best practices guide from SendGrid.
 
Read Here.
 
 
 
 
 
 
How to Find the Email Personalization Sweet Spot 
How to Find the Email Personalization Sweet Spot
 
How do you personalize your email messages without overstepping boundaries and getting too personal? Here, you’ll find several pointers on doing just that.
 
Read Here.
 
 
 
 
 
 
 
 
 
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