[RAW] FulcrumTech : October 2009 NewsLever
FulcrumTech NewsLever
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What are five top ways to keep your email marketing relevant to your audience? Read Mitch's latest blog post to find out.
In This Issue
  Feature Article
    How to Use SEO as a Primary List-Building Tool
   Mitch's Blog
    Relevant Email – Driver of Top Open Rates and Click-Throughs
   FulcrumTech Top Reads
    October's List of Great Links
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Marketing Experiments
Welcome Note from Mitch Lapides, President

Mitch Lapides More and more businesses today are realizing the value of search engine optimization (SEO). In this month's feature, I discuss important ways to ensure that your SEO investment not only drives traffic to your site, but also helps you capture people's contact information and, ultimately, build a great email list.
    - Mitch

  Feature Article:
How to Use SEO as a Primary List-Building Tool

Did you know that typically 95% or more of Web traffic is wasted — people visit a Web site but don't convert or leave their contact information? Do you know what percentage of your Web site traffic is wasted? In this month's feature, we provide advice and tips on how to use search engine optimization (SEO) not only as a way to drive people to your Web site, but also as a great list-building tool.

Read More

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  Don't Miss our Email Marketing Blog
Relevant Email – Driver of Top Open Rates and Click-Throughs

Everyone is concerned about building a powerful email list that will deliver sales. And relevance is at the heart of it all. Read Mitch's latest blog for five great ways to help ensure your email marketing is relevant to your subscribers.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  Make Your Email Newsletter Work for You
  Email Preheaders Work, So Make Them Work for You
  Don't Email Like a Clown

Interactive Strategy
  Twitter for E-mail Marketers
  Sing for Your Supper: An E-mail Inspiration
  Why a Good Unsubscribe Experience Is Important

Interactive Analytics
  How E-Mail Recipients Use Social Sharing Links
  Is There an App for That? B-to-B Marketers Explore Marketing Opportunities for Apple's iPhone

Interactive Tips
  93 Ideas to Energize Your Ad Copy
  Using Web Analytics to Improve E-Mail Marketing

Interactive Design
  10 Great B-to-B Sites
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