FulcrumTech : October 2010 NewsLever

[RAW] FulcrumTech : October 2010 NewsLever

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VOL. 4 ISSUE 10

OCTOBER 2010

Check it out!
Do you send email campaigns to your Web site's recent visitors? Read Mitch's latest blog post to find out more about how to capitalize on this potentially lucrative opportunity.

In This Issue

		Feature Article
		6 Steps to a Powerful Email Welcome Program

		Mitch's Blog
		Email Campaigns for Your Recent Web Visitors: Perhaps Your Biggest Opportunity

		FulcrumTech Top Reads
		October's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

•	Grow your prospect base
•	Increase your sales
•	Learn more about your clients

Contact us today to get started.

Welcome Note from Mitch Lapides, President

How can you build your email list and boost the ROI of your email-marketing campaigns? By creating a powerful email welcome program. (And I'm talking about much more than just the welcome email.) In this month's feature, I share six steps to help you establish a great email welcome program.


		- Mitch

Feature Article:
6 Steps to a Powerful Email Welcome Program

Friend welcome to email marketing subscribers

I recently attended a Lyris email-marketing conference in Chicago, and there was a critical theme that threaded through a number of the presentations — the power of a welcome program. I've talked about welcome emails before (see "9 Ways to Make the Most of Your Welcome Emails"). If you haven't thought through the entire welcome experience, however, you're missing one of the most critical elements of building your email list and the resulting email-marketing ROI. So, here I describe the architecture and elements you don't want to miss for your email welcome program.

Get Powerful, Cost-Effective Email Distribution

Don't Miss Our Email-Marketing Blog
Email Campaigns for Your Recent Web Visitors: Perhaps Your Biggest Opportunity

How can you capitalize on people who recently visited your Web site? Read Mitch's latest blog — "Email Campaigns for Your Recent Web Visitors: Perhaps Your Biggest Opportunity" — to learn more.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month

	•	My 8 Favorite Metrics for Judging the Health of an Email-Marketing Program
	•	5 Tips for Writing Winning Subject Lines
	•	Get Realistic about Improving Your Email-Marketing Campaigns

Interactive Strategy

	•	Email Must Embrace Its Inner Lady Gaga
	•	Fix Your Writing or Suffer Lower Conversion Rates
	•	Making the Most of Automated Welcome Messages

Interactive Analytics

•

E-mail Testing Inspiration

Interactive Tips

	•	Time to Revamp Your B2B Newsletter
	•	5 Steps to Using E-mail Promos to Attract Event Attendees
	•	E-mail: Make It the Linchpin of Your Digital Holiday Planning

Interactive Design

•

How Do You Design an Email So People Will Read to the Very End?

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