[RAW] FulcrumTech : October 2010 NewsLever
FulcrumTech NewsLever
Check it out!
Do you send email campaigns to your Web site's recent visitors? Read Mitch's latest blog post to find out more about how to capitalize on this potentially lucrative opportunity.
In This Issue
  Feature Article
    6 Steps to a Powerful Email Welcome Program
  Mitch's Blog
    Email Campaigns for Your Recent Web Visitors: Perhaps Your Biggest Opportunity
  FulcrumTech Top Reads
    October's List of Great Links

Follow Us On Twitter

Find Us On Facebook

Please share this newsletter with your colleagues
Click on your social network below:
Digg It! Del.ico.us Newsvine Reddit StumbleUpon
Facebook Google LinkedIn Twitter Myspace
About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

Grow your prospect base
Increase your sales
Learn more about your clients

Contact us today to get started.

Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesHow can you build your email list and boost the ROI of your email-marketing campaigns? By creating a powerful email welcome program. (And I'm talking about much more than just the welcome email.) In this month's feature, I share six steps to help you establish a great email welcome program.
    - Mitch

  Feature Article:
6 Steps to a Powerful Email Welcome Program

Friend welcome to email marketing subscribers I recently attended a Lyris email-marketing conference in Chicago, and there was a critical theme that threaded through a number of the presentations — the power of a welcome program. I've talked about welcome emails before (see "9 Ways to Make the Most of Your Welcome Emails"). If you haven't thought through the entire welcome experience, however, you're missing one of the most critical elements of building your email list and the resulting email-marketing ROI. So, here I describe the architecture and elements you don't want to miss for your email welcome program.

Read More

Get Powerful, Cost-Effective Email Distribution

  Don't Miss Our Email-Marketing Blog
Email Campaigns for Your Recent Web Visitors: Perhaps Your Biggest Opportunity

How can you capitalize on people who recently visited your Web site? Read Mitch's latest blog — "Email Campaigns for Your Recent Web Visitors: Perhaps Your Biggest Opportunity" — to learn more.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  My 8 Favorite Metrics for Judging the Health of an Email-Marketing Program
  5 Tips for Writing Winning Subject Lines
  Get Realistic about Improving Your Email-Marketing Campaigns

Interactive Strategy
  Email Must Embrace Its Inner Lady Gaga
  Fix Your Writing or Suffer Lower Conversion Rates
  Making the Most of Automated Welcome Messages

Interactive Analytics
  E-mail Testing Inspiration

Interactive Tips
  Time to Revamp Your B2B Newsletter
  5 Steps to Using E-mail Promos to Attract Event Attendees
  E-mail: Make It the Linchpin of Your Digital Holiday Planning

Interactive Design
  How Do You Design an Email So People Will Read to the Very End?

Subscribe / Privacy Policy / Careers at FulcrumTech

FulcrumTech, LLC
3 Granite Circle, Doylestown, PA 18901

Copyright © 2010 FulcrumTech, LLC. All Rights Reserved.