FulcrumTech: October 2012 NewsLever

[raw] FulcrumTech: October 2012 NewsLever


	VOL. 6 ISSUE 10 \| OCTOBER 2012

In This Issue

Feature Article
Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions

Mitch's Blog
Justifying Email Marketing in 2013 and Beyond

FulcrumTech Top Reads
October's List of Great Links

Job Opening @ FulcrumTech — Email Campaign Developer

Are you a creative email campaign developer who is passionate about great code and design? Then join our team and put your skills to work in making a real contribution to our successful email-marketing campaigns. This position offers tremendous professional growth potential for the qualified candidate!
Learn more about this outstanding career opportunity!

Please Endorse Mitch on LinkedIn

With just one click on the top of Mitch's profile, you can let friends and colleagues know about FulcrumTech's email-marketing expertise. We're using LinkedIn to the fullest and greatly appreciate your help with spreading the word about our email-marketing skills!

About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email & Web interactive marketing program to yield incredible results!

	Grow your prospect base
	Increase your sales
	Get a measurable improvement in ROI

Proud Partner Of

Feature Article:

Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions

The evidence is overwhelming — email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave five tips for segmenting email lists to help boost return on investment. Here we expand on that advice with five more ways to segment your email lists.

Mitch’s Blog:
Justifying Email Marketing in 2013 and Beyond

There's been a lot of buzz about the inevitable demise of email marketing. Sure, email inboxes are crowded, and social media is playing an ever-increasing role in influencing consumers' decisions. But the idea that email is a beat-up old dinosaur just isn't true. Email remains one of the most profitable marketing channels today. See this post for some great ammunition to support more investment in your email-marketing efforts.



	See FulcrumTech experts' reviews of promotional emails received from Spirit Halloween and other companies in our website feature — "Get the Click." Click here for all the latest "Get the Click" reviews.

FulcrumTech Top Reads:

Here are some recent articles about email marketing you may have missed, but shouldn't!

Interactive Strategy:

8 B2B Email Marketing Tricks of the Trade

How to Craft the Perfect First Email

Facebook Timeline and Email's Brand Narrative

Interactive Tips:

Five Tips to Rev Up Your Content Marketing Program

5 Tips to Empower Your Email Marketing

Why More Marketers Need to Think about Responsive Email Design


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