|VOL. 6 ISSUE 10 | OCTOBER 2012|
In This IssueFeature Article
Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions
Justifying Email Marketing in 2013 and Beyond
FulcrumTech Top Reads
October's List of Great Links
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Feature Article:NewsLever feature, we gave five tips for segmenting email lists to help boost return on investment. Here we expand on that advice with five more ways to segment your email lists.
There's been a lot of buzz about the inevitable demise of email marketing. Sure, email inboxes are crowded, and social media is playing an ever-increasing role in influencing consumers' decisions. But the idea that email is a beat-up old dinosaur just isn't true. Email remains one of the most profitable marketing channels today. See this post for some great ammunition to support more investment in your email-marketing efforts.
Interactive Strategy:Facebook Timeline and Email's Brand Narrative
Interactive Tips:Why More Marketers Need to Think about Responsive Email Design
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