[raw] FulcrumTech: October 2012 NewsLever
NewsLever FulcrumTech - Email Marketing Results You Can Measure
VOL. 6   ISSUE 10  |  OCTOBER 2012
In This Issue
Feature Article
Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions

Mitch's Blog
Justifying Email Marketing in 2013 and Beyond

FulcrumTech Top Reads
October's List of Great Links

Job Opening @ FulcrumTech — Email Campaign Developer
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    Feature Article

Feature Article:
Email Segmentation — 5 Tips for Segmenting Your Email Lists to Drive More Conversions
The evidence is overwhelming — email list segmentation is a best practice that can dramatically improve email-campaign results. In a previous NewsLever feature, we gave five tips for segmenting email lists to help boost return on investment. Here we expand on that advice with five more ways to segment your email lists.
Read More

Mitch Lapides Mitch’s Blog:
Justifying Email Marketing in 2013 and Beyond

There's been a lot of buzz about the inevitable demise of email marketing. Sure, email inboxes are crowded, and social media is playing an ever-increasing role in influencing consumers' decisions. But the idea that email is a beat-up old dinosaur just isn't true. Email remains one of the most profitable marketing channels today. See this post for some great ammunition to support more investment in your email-marketing efforts.
Read More

Announcing ROI Goalsetter

  See FulcrumTech experts' reviews of promotional emails received from Spirit Halloween and other companies in our website feature — "Get the Click."

Click here for all the latest "Get the Click" reviews.
Get the Click  

Top Reads
FulcrumTech Top Reads:
Here are some recent articles about email marketing you may have missed, but shouldn't!
Interactive Strategy:
8 B2B Email Marketing Tricks of the Trade
How to Craft the Perfect First Email
Facebook Timeline and Email's Brand Narrative

Interactive Tips:
Five Tips to Rev Up Your Content Marketing Program
5 Tips to Empower Your Email Marketing
Why More Marketers Need to Think about Responsive Email Design
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