What data and metrics should you leverage to seriously drive up your email program’s return on investment (ROI)? Find out in this month’s feature. And, in our blog, we suggest 7 surefire ways to boost your email ROI. Plus, see if this email sent by the Philadelphia Museum of Art is a true work of art in our Get the Click email review. — Mitch

View as HTML  |  Send to a Friend

VOL. 7   ISSUE 10  |  OCTOBER 2013

In This Issue

In This Issue				Feature Article: Are You Using All the Data You Should to Get the Best ROI for Your Email Marketing?
				Mitch’s Blog: 7 Surefire Ways to Boost Your Email ROI
				Get the Click: Philadelphia Museum of Art Email: Is It a Work of Art?
				FulcrumTech’s Top Reads: October’s List of Great Links

Feature Article

	Are You Using All the Data You Should to Get the Best ROI for Your Email Marketing?
	Your organization likely has access to a plethora of data on prospects and customers. But are you using the right data in the right way to achieve marketing success? In this month’s feature, we talk about how to effectively use data in your email marketing to greatly increase levels of engagement and email return on investment (ROI).

Mitch’s Blog   7 Surefire Ways to Boost Your Email ROI     What’s your organization’s return on investment (ROI) for email marketing? And what can you do to improve that number? Here we suggest seven surefire ways to help increase your organization’s email ROI.         Get the Click   See FulcrumTech experts’ reviews of promotional emails received from the Philadelphia Museum of Art and other companies in our website feature — “Get the Click.” Click here for all the latest “Get the Click” reviews.

FulcrumTech Top Reads   Here are some recent articles about email marketing you may have missed, but shouldn’t!     Interactive Strategy:     • Beyond Attribution: Battling For More Email Marketing Budget     • Over 50 Percent of Unique Email Opens Now Mobile     • What Do B2B Marketers Need to Know about Email Privacy?     • 65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand     Interactive Tips:     • Four Approaches to Make Your Subject Lines Work Harder     • Email Reengagement: Is It Time to Say Goodbye?     • How to Avoid Email Automation Embarrassment             About FulcrumTech   FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results!     Grow your prospect base     Increase your sales     Get a measureable improvement in return on investment (ROI).     Contact us today to get started.

Proud Partner Of

Check Us Out On

	Subscribe  |  Privacy Policy  |  Careers 3 Granite Circle, Doylestown, PA 18901  |  215-489-9336 Copyright © 2013 FulcrumTech, LLC. All rights reserved.