What data and metrics should you leverage to seriously drive up your email program’s return on investment (ROI)? Find out in this month’s feature. And, in our blog, we suggest 7 surefire ways to boost your email ROI. Plus, see if this email sent by the Philadelphia Museum of Art is a true work of art in our Get the Click email review.
— Mitch
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  VOL. 7   ISSUE 10  |  OCTOBER 2013  
In This Issue     Feature Article: Are You Using All the Data You Should to Get the Best ROI for Your Email Marketing?
Mitch’s Blog: 7 Surefire Ways to Boost Your Email ROI
Get the Click: Philadelphia Museum of Art Email: Is It a Work of Art?
FulcrumTech’s Top Reads: October’s List of Great Links
  Feature Article  
  Are You Using All the Data You Should to Get the Best ROI for Your Email Marketing?  
  Your organization likely has access to a plethora of data on prospects and customers. But are you using the right data in the right way to achieve marketing success? In this month’s feature, we talk about how to effectively use data in your email marketing to greatly increase levels of engagement and email return on investment (ROI).

Read More
  Mitch’s Blog
  Mitch Lapides 7 Surefire Ways to Boost Your Email ROI  
  What’s your organization’s return on investment (ROI) for email marketing? And what can you do to improve that number? Here we suggest seven surefire ways to help increase your organization’s email ROI.

Read More
  Get the Click
Get the Click
  See FulcrumTech experts’ reviews of promotional emails received from the Philadelphia Museum of Art and other companies in our website feature — “Get the Click.”

Click here for all the latest “Get the Click” reviews.
  FulcrumTech Top Reads
Top Reads
  Here are some recent articles about email marketing you may have missed, but shouldn’t!  
  Interactive Strategy:  
  Beyond Attribution: Battling For More Email Marketing Budget  
  Over 50 Percent of Unique Email Opens Now Mobile  
  What Do B2B Marketers Need to Know about Email Privacy?  
  65% of B2B Buyers Concur Emails Shape Their View of a Company’s Brand  
  Interactive Tips:  
  Four Approaches to Make Your Subject Lines Work Harder  
  Email Reengagement: Is It Time to Say Goodbye?  
  How to Avoid Email Automation Embarrassment  
  About FulcrumTech
  FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results!  
  Grow your prospect base  
  Increase your sales  
  Get a measureable improvement in return on investment (ROI).  
  Contact us today to get started.  

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