Email marketing strategy and how to handle email mistakes. View as web page       Vol. 8   Issue 10   October 2014             This Month’s Must-Read   Hot topics handpicked monthly by our email gurus         6 Tips for Creating a 2015 Email-Marketing Strategy   Have you determined all the priorities for your email-marketing strategy in 2015? Now is the time to review the success of past marketing efforts and look for areas that need to be improved. Here we provide some tips for developing a strategic email road map, so you’ll be ready to hit the ground running when 2015 arrives.   Read On               Get the Click   Our email experts weigh in on real emails from real marketers         Jiffy Lube Email: Does It Drive Customers to Give Feedback or Just Crash and Burn?   This month’s review focuses on an email sent by the auto service franchise Jiffy Lube to garner customer feedback. We point out some weaknesses that, if fixed, likely would have a positive impact on this email’s open and click-through rates, as well as result in more completed customer surveys.   See If You Agree   And, be sure to get ideas and inspiration from our entire Get the Click series!               What’s on Mitch’s Mind?   Email authority Mitch Lapides talks all things email         The Oops Email — What to Do When You Make an Email-Marketing Mistake   Try as you might to steer clear of email-marketing mistakes, you’ll likely make one at some time in your career. But how well your organization deals with an email error may determine whether you retain or lose customers. Here we share some best practice tips for handling email mistakes, as well as ways to avoid having to send an “oops” email.   Get Your Read On           Intelligent Email. Data-Driven Success.   Email marketing built for your business     Work with us          or just say Hi                Trending   Good reads from around the Web     Unsubscribe Best Practices and Beyond   Check out three of the most important things you need to do to deal with unsubscribe issues in your email-marketing program.   Read Here.         Fall Is Time for Balance in Your Email-Marketing Program   Does your email-marketing program strike the right balance to effectively drive engagement? This article gives some good advice on how to do just that.   Read Here.         6 Tried-and-True Email-Marketing Tactics   Here are six tweaks to help improve the performance of your email-marketing campaigns.   Read Here.         "Come Back!" — The Abandoned Customer Basket   See how to use marketing automation to combat the problem of abandoned shopping carts, increase conversion rates, and drive sales.   Read Here.             Featured Service   10-Point Assessment and Road Map   From strategy to deliverability to email engagement and analytics, we’ll analyze the 10 factors that drive email success. In short, we’ll: •  Uncover what’s killing conversions   •  Identify critical areas of opportunity   •  Learn what’s working for you (and what isn’t)   •  Create a prioritized list of changes to implement moving forward   Learn More   (and see what the road map could do for you)         Proud Partner of: Certified in:           About FulcrumTech  |  Subscribe  |  Unsubscribe  | Privacy Policy  |  Careers         3 Granite Circle, Doyletown PA 18901  |  215-489-9336     Copyright © 2014 - FulcrumTech, LLC.  All rights reserved