Email marketing strategy and how to handle email mistakes.
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FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
  October 2014
This Month’s Must-Read
Hot topics handpicked monthly by our email gurus
Creating a 2015 Email-Marketing Strategy
6 Tips for Creating a 2015 Email-Marketing Strategy
Have you determined all the priorities for your email-marketing strategy in 2015? Now is the time to review the success of past marketing efforts and look for areas that need to be improved. Here we provide some tips for developing a strategic email road map, so you’ll be ready to hit the ground running when 2015 arrives.
Read On
Get the Click
Our email experts weigh in on real emails from real marketers
Jiffy Lube Email Review
Jiffy Lube Email: Does It Drive Customers to Give Feedback or Just Crash and Burn?
This month’s review focuses on an email sent by the auto service franchise Jiffy Lube to garner customer feedback. We point out some weaknesses that, if fixed, likely would have a positive impact on this email’s open and click-through rates, as well as result in more completed customer surveys.
See If You Agree
And, be sure to get ideas and inspiration from our entire Get the Click series!
What’s on Mitch’s Mind?
Email authority Mitch Lapides talks all things email
Email authority Mitch Lapides
The Oops Email — What to Do When You Make an Email-Marketing Mistake
Try as you might to steer clear of email-marketing mistakes, you’ll likely make one at some time in your career. But how well your organization deals with an email error may determine whether you retain or lose customers. Here we share some best practice tips for handling email mistakes, as well as ways to avoid having to send an “oops” email.
Get Your Read On
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Good reads from around the Web
Unsubscribe Best Practices  
Unsubscribe Best Practices and Beyond
Check out three of the most important things you need to do to deal with unsubscribe issues in your email-marketing program.
Read Here.
Email Marketing Program
Fall Is Time for Balance in Your Email-Marketing Program
Does your email-marketing program strike the right balance to effectively drive engagement? This article gives some good advice on how to do just that.
Read Here.
Email Marketing Tactics
6 Tried-and-True Email-Marketing Tactics
Here are six tweaks to help improve the performance of your email-marketing campaigns.
Read Here.
The Abandoned Cart
"Come Back!" — The Abandoned Customer Basket
See how to use marketing automation to combat the problem of abandoned shopping carts, increase conversion rates, and drive sales.
Read Here.
Featured Service: 10-Point Assessment
Featured Service
10-Point Assessment and Road Map
From strategy to deliverability to email engagement and analytics, we’ll analyze the 10 factors that drive email success. In short, we’ll:
•  Uncover what’s killing conversions
  •  Identify critical areas of opportunity
  •  Learn what’s working for you (and what isn’t)
  •  Create a prioritized list of changes to implement moving forward
Learn More
(and see what the road map could do for you)
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