Email cadence — Key to automated campaign success

FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.

Vol.
9

Issue
10

October 2015

Hot topics handpicked monthly by our email gurus

If you're looking for an effective way to build your email list, a squeeze page may do the trick. Here's what you need to know about getting the most from a squeeze page.

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Get the Click

Our email experts weigh in on real emails from real marketers

VetDepot Email Review: Are Emojis and Cute Pets on the Right Track to Driving Conversions?

Given the primary target audience — pet owners and professionals who work with pets — we think this email does an effective job of grabbing attention and encouraging recipients to convert.

See If You Agree

And, be sure to get ideas and inspiration from our entire Get the Click series!

What’s on Mitch’s Mind?

Email authority Mitch Lapides talks all things email

5 Tips on Writing Conversational Emails

Using conversational copy in your emails is one of the best ways to engage with your email subscribers. Here are 5 conversational copywriting tips to help you build engagement with your subscribers, drive more conversions, and give a big boost to your return on investment.

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5 Ways to Bring Your Email Marketing Strategy Out of the Jurassic Period

Here, you'll find a few quick fixes to help bring some of your outdated email-marketing methods into the 21st century and add value to your email campaigns.

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The 5 Most Egregious Marketing Automation Fails and How To Avoid Them

Learn from these common fails at marketing automation how to help increase your overall email-marketing efficiency, productivity, and return on investment.

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Better Data Enables Better Customer Segmentation

Using quality data for better segmentation is key to campaign success. In this article, see how you can put that data to good use.

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Five Email Marketing Practices That Need to Die

Is your company using email-marketing practices that are hurting business? Check out these 5 "deadly" practices you should definitely leave behind.

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Webinar

6 Powerful Email Tactics to Engage New and Existing Customers

Check out this webinar — conducted by FulcrumTech and aired on Salesforce Marketing Cloud — that details how we helped The Boston Globe achieve a 90% increase in subscriptions year over year.

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