In this issue: How to increase email revenue, welcome emails and more
  
 
 
FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
 
 
 
 
Vol.
9
 Issue
10
 October 2015
 
 
 
 
 
 
This Month’s Must-Read
 
Hot topics handpicked monthly by our email gurus
 
 
Getting the Most Out of a Squeeze Page
 
 
Getting the Most Out of a Squeeze Page
 
If you're looking for an effective way to build your email list, a squeeze page may do the trick. Here's what you need to know about getting the most from a squeeze page.
 
Read On
 
 
 
 
 
 
 
Get the Click
 
Our email experts weigh in on real emails from real marketers
 
 
VetDepot Email Review: Are Emojis and Cute Pets on the Right Track to Driving Conversions?
 
 
VetDepot Email Review: Are Emojis and Cute Pets on the Right Track to Driving Conversions?
 
Given the primary target audience — pet owners and professionals who work with pets — we think this email does an effective job of grabbing attention and encouraging recipients to convert.
 
See If You Agree
 
And, be sure to get ideas and inspiration from our entire Get the Click series!
 
 
 
 
 
 
 
What’s on Mitch’s Mind?
 
Email authority Mitch Lapides talks all things email
 
 
 
 
Email authority Mitch Lapides
 
5 Tips on Writing Conversational Emails
 
Using conversational copy in your emails is one of the best ways to engage with your email subscribers. Here are 5 conversational copywriting tips to help you build engagement with your subscribers, drive more conversions, and give a big boost to your return on investment.
 
Get Your Read On
 
 
 
 
 
Intelligent Email. Data-Driven Success.
 
 
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Trending
 
Good reads from around the Web
 
5 Ways to Bring Your Email Marketing Strategy Out of the Jurassic Period 
5 Ways to Bring Your Email Marketing Strategy Out of the Jurassic Period
 
Here, you'll find a few quick fixes to help bring some of your outdated email-marketing methods into the 21st century and add value to your email campaigns.
 
Read Here.
 
 
 
The 5 Most Egregious Marketing Automation Fails and How To Avoid Them
 
The 5 Most Egregious Marketing Automation Fails and How To Avoid Them
 
Learn from these common fails at marketing automation how to help increase your overall email-marketing efficiency, productivity, and return on investment.
 
Read Here.
 
 
 
Better Data Enables Better Customer Segmentation
 
Better Data Enables Better Customer Segmentation
 
Using quality data for better segmentation is key to campaign success. In this article, see how you can put that data to good use.
 
Read Here.
 
 
 
Five Email Marketing Practices That Need to Die
 
Five Email Marketing Practices That Need to Die
 
Is your company using email-marketing practices that are hurting business? Check out these 5 "deadly" practices you should definitely leave behind.
 
Read Here.
 
 
 
 
 
 
Free Email Self-Assessment Download
 
Webinar
 
6 Powerful Email Tactics to Engage New and Existing Customers
 
Check out this webinar — conducted by FulcrumTech and aired on Salesforce Marketing Cloud — that details how we helped The Boston Globe achieve a 90% increase in subscriptions year over year.
 
View Recording
 
 
 
 
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