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FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
 
 
Vol.
10
Issue
10
October
2016
 
 
 
 
 This Month’s Must-Read 
 
 Expert insights published monthly by our email gurus 
 
9 Top Predictive Analytics Platforms for Email-Marketing Success
 
 9 Top Predictive Analytics Platforms for Email-Marketing Success 
 
 Predictive analytics is quickly becoming a must-have technology for today's e-commerce retailers. Are you ready to harness the power of predictive analytics to drive more conversions and dramatically increase revenue from your email channel? Here are nine top predictive platforms for achieving email-marketing success. 
 
Read On
 
 
 
 Get the Click 
 
 Our email experts weigh in on real emails from real marketers 
 
Zillow Email Review: Could This Nurturing Email Be More Effective?
 
 Zillow Email Review: Could This Nurturing Email Be More Effective? 
 
 Nurturing emails — like this one sent by Zillow — are a great tool for staying top of mind and building engagement with prospects and customers. But we found a few ways to improve this email that likely would make it even more effective. 
 
See If You Agree
 
 And be sure to get ideas and inspiration from our entire Get the Click series! 
 
 
 
A Marketer's Guide to Email Deliverability
 
 Free Email-Marketing ROI Calculator 
 
 ROI GoalsetterĀ® is more than just an email calculator. It's a powerhouse of marketing information that will revolutionize your approach to email marketing. We've made it available for you to use FREE, so don't wait another moment! 
 
Get it here!
 
 
 
 What’s on Mitch’s Mind? 
 
 Email authority Mitch Lapides talks all things email 
 
 
 
 Email authority Mitch Lapides 
 
 
10 Email Tips for a Very Merry (and Profitable) Holiday Season
 
The holiday season is right around the corner. Are you ready with an email-marketing strategy that will maximize engagement, drive revenue, and make the most of the heightened holiday retail opportunities? Check out these trends and tips to help you meet and exceed your e-commerce marketing goals!
 
Get Your Read On
 
 
 
 
 
 
 Intelligent Email. Data-Driven Success. 
 
  
 
Email marketing built for your business
 
 
 
 
 
 
Trending
Good reads from around the Web
 
Five Simple but Often Overlooked Ways to Boost Your Email Marketing 
Five Simple but Often Overlooked Ways to Boost Your Email Marketing
 
Check out this article for five somewhat unconventional ways that might be just what you need to improve your email-marketing results.
 
Read Here.
 
 
 
 
 
 
Take Control of Your Email Deliverability 
Take Control of Your Email Deliverability
 
Email is a highly effective marketing channel. That's why it's imperative that deliverability is part of your email strategy from the start.
 
Read Here.
 
 
 
 
 
 
4 Online Marketing Trends You Can't Ignore 
4 Online Marketing Trends You Can't Ignore
 
Of which top four online trends should email marketers be taking note today? Find out in this article.
 
Read Here.
 
 
 
 
 
 
How to Optimize Your Email Production Workflow [Infographic] 
How to Optimize Your Email Production Workflow [Infographic]
 
This infographic includes some great tips for improving your email-marketing production process.
 
Read Here.
 
 
 
 
 
 
 
 
 
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