[RAW] September 2008 NewsLever
FulcrumTech NewsLever

Check it out!
See Mitch's latest blog post on how to use email to move prospects down the sales funnel.

In This Issue
  Feature Article
    Create Compelling Subject Lines
   Mitch's Blog
    Don't Miss Our Email Marketing Blog
   FulcrumTech Top Reads
    September's List of Great Links


About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web inter-active marketing program to yield incredible results!
  • Grow your prospect base
  • Increase your sales
  • Learn more about your clients
Contact us today to get started.

Welcome Note from Mitch Lapides, President

To open or delete? That's the split-second decision your email recipients make about your emails as they rapidly weed through their inbox messages. And that's why subject lines are likely the most important factor that impacts the response to your promotional emails.

In this month's NewsLever feature - Part 1 of a 3-part series that addresses how to optimize the ROI from your email campaigns - we provide several strategies to help you craft effective subject lines.


 Feature Article:
How to Get the Best ROI from Your Email Marketing Campaigns

Part 1. Create Compelling Subject Lines
How can you get the best return-on-investment from your email marketing campaigns? There is basically a three-part sequence involved in optimizing the response to an email: You have to get recipients to 1.) Open the email, 2.) Click-through to your promotion, and 3.) Take the action you request, such as purchase a product. However, getting recipients to open the email in the first place is the crucial step. That's why in this month's NewsLever feature - the first in a 3-part series - we focus on how to maximize your open rates by creating compelling and effective subject lines.

  Need an Expert to Speak about Email Marketing?

Educate your company, division, or networking group about how to make email marketing work for you!

Mitch Lapides is a dynamic and informative speaker, accustomed to speaking to executive leadership and staff alike.

Contact Mitch Now

Don't Miss our Email Marketing Blog

Be sure to check out my latest blog on how to move prospects down the sales funnel with email. And take the opportunity to join in the discussion by sharing your comments and experiences on our posts. Visit our blog now.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Enjoy!

What our readers clicked most last month

Interactive Strategy

Interactive Analytics

Interactive Tips

Interactive Design

Careers at FulcrumTech
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