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To open or delete? That's the split-second decision your email recipients make about your emails as they rapidly weed through their inbox messages. And that's why subject lines are likely the most important factor that impacts the response to your promotional emails.
In this month's NewsLever feature - Part 1 of a 3-part series that addresses how to optimize the ROI from your email campaigns - we provide several strategies to help you craft effective subject lines.
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How to Get the Best ROI from Your Email Marketing Campaigns
Part 1. Create Compelling Subject Lines
How can you get the best return-on-investment from your email marketing campaigns? There is basically a three-part sequence involved in optimizing the response to an email: You have to get recipients to 1.) Open the email, 2.) Click-through to your promotion, and 3.) Take the action you request, such as purchase a product. However, getting recipients to open the email in the first place is the crucial step. That's why in this month's NewsLever feature - the first in a 3-part series - we focus on how to maximize your open rates by creating compelling and effective subject lines.
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FulcrumTech Top Reads
Here are some recent articles we found on the Internet that provide useful information about interactive communications. Enjoy!
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