[RAW] FulcrumTech : September 2009 NewsLever
FulcrumTech NewsLever
Check it out!
What email marketing lessons can we learn from clowns? Read Mitch's latest blog post to find out.
In This Issue
  Feature Article
    Make Your Email Newsletter Work for You
   Mitch's Blog
    Don't Email Like a Clown
   FulcrumTech Top Reads
    September's List of Great Links
Having Email Delivery Problems?
About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web inter-active marketing program to yield incredible results!

Grow your prospect base
Increase your sales
Learn more about your clients

Contact us today to get started.

Marketing Experiments
Welcome Note from Mitch Lapides, President

Mitch Lapides So you've created an email newsletter. The next step is making sure it does what it's supposed to do — generate more business for your company. In this month's feature, I ask five important questions that you should be asking yourself as a way to regularly review and improve your email newsletter.
    - Mitch

  Feature Article:
Make Your Email Newsletter Work for You

Once you've created an email newsletter, you may have realized that — no matter how often it's sent out — it doesn't automatically generate leads and sales. Unfortunately, few things in life succeed on autopilot. Rather, you have to continually work at them. It's the same with an email newsletter. So, to be sure your email newsletter generates the results you want, regularly review your newsletter program by answering the five questions we ask in this month's feature.

Read More

Upgrade to Lyris HQ with FulcrumTech

  Don't Miss our Email Marketing Blog
Don't Email Like a Clown

Who knew we could learn some important email marketing lessons from clowns? Read Mitch's latest blog for some great email marketing reminders to help take your business to the next level.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  FulcrumTech Midyear 2009 Email Marketing Report
  Email Preheaders Work, So Make Them Work For You
  Choosing the Right Email Service Provider

Interactive Strategy
  Segmentation Strategy: The Welcome E-Mail Series
  Tune Up Your Holiday E-mail Planning Now
  Behavior Is Key in B2B E-Mail Marketing

Interactive Analytics
  Twitter Surpasses Facebook as Top Link in E-mail
  What to Measure from Your E-Mail Marketing

Interactive Tips
  Simple But Powerful E-Mail Tips You Might Have Forgotten

Interactive Design
  Study: Digital Ad Placement and Shape Outperform Ad Size
  Optimizing Your E-Mail for Mobile Devices
Subscribe / Careers at FulcrumTech

FulcrumTech, LLC
3 Granite Circle, Doylestown, PA 18901

Copyright © 2009 FulcrumTech, LLC. All Rights Reserved.