FulcrumTech : September 2010 NewsLever

[RAW] FulcrumTech : September 2010 NewsLever

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VOL. 4 ISSUE 9

SEPTEMBER 2010

Check it out!
Is your approach to improving your email-marketing campaigns realistic? Read Mitch's latest blog post for his advice.

In This Issue

		Feature Article
		My 8 Favorite Metrics for Judging the Health of an Email-Marketing Program

		Mitch's Blog
		Get Realistic about Improving Your Email-Marketing Campaigns

		FulcrumTech Top Reads
		September's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

•	Grow your prospect base
•	Increase your sales
•	Learn more about your clients

Contact us today to get started.

Welcome Note from Mitch Lapides, President

Are you getting optimal performance from your email-marketing efforts? In this month's feature, I share my 8 favorite metrics — plus industry benchmarks — to help you judge the health of your email program.


		- Mitch

Feature Article:
My 8 Favorite Metrics for Judging the Health of an Email-Marketing Program

How healthy is your email-marketing program? In this month's feature article, I share my favorite email-marketing metrics — as well as several industry benchmarks — to help you answer that question.

Get Powerful, Cost-Effective Email Distribution

Don't Miss Our Email-Marketing Blog
Get Realistic about Improving Your Email-Marketing Campaigns

How can you realistically achieve dramatic improvements in your email-marketing program? Read Mitch's latest blog — "Get Realistic about Improving Your Email-Marketing Campaigns" — to learn more.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month

	•	How to Effectively Share Your Emails on Facebook: A 5-Step Tutorial
	•	5 Tips for Writing Winning Subject Lines
	•	Email Drip Campaigns - Stay Top of Mind with These 5 Tips

Interactive Strategy

	•	An Effective Lead-Nurturing Program in 3 Steps
	•	Subscriber Preferences: Four Ways They Can Mislead You
	•	How to Adapt to the Ultra Managed Inbox

Interactive Analytics

•

Twitter? Why?

Interactive Tips

	•	We All Get Old Eventually
	•	Email Marketing on a Budget

Interactive Design

•

What Are Some Best Practices for Creating Email Landing Pages?

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