[RAW] FulcrumTech : September 2010 NewsLever
FulcrumTech NewsLever
Check it out!
Is your approach to improving your email-marketing campaigns realistic? Read Mitch's latest blog post for his advice.
In This Issue
  Feature Article
    My 8 Favorite Metrics for Judging the Health of an Email-Marketing Program
  Mitch's Blog
    Get Realistic about Improving Your Email-Marketing Campaigns
  FulcrumTech Top Reads
    September's List of Great Links

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Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesAre you getting optimal performance from your email-marketing efforts? In this month's feature, I share my 8 favorite metrics — plus industry benchmarks — to help you judge the health of your email program.
    - Mitch

  Feature Article:
My 8 Favorite Metrics for Judging the Health of an Email-Marketing Program

How healthy is your email-marketing program? In this month's feature article, I share my favorite email-marketing metrics — as well as several industry benchmarks — to help you answer that question.

Read More

Get Powerful, Cost-Effective Email Distribution

  Don't Miss Our Email-Marketing Blog
Get Realistic about Improving Your Email-Marketing Campaigns

How can you realistically achieve dramatic improvements in your email-marketing program? Read Mitch's latest blog — "Get Realistic about Improving Your Email-Marketing Campaigns" — to learn more.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  How to Effectively Share Your Emails on Facebook: A 5-Step Tutorial
  5 Tips for Writing Winning Subject Lines
  Email Drip Campaigns - Stay Top of Mind with These 5 Tips

Interactive Strategy
  An Effective Lead-Nurturing Program in 3 Steps
  Subscriber Preferences: Four Ways They Can Mislead You
  How to Adapt to the Ultra Managed Inbox

Interactive Analytics
  Twitter? Why?

Interactive Tips
  We All Get Old Eventually
  Email Marketing on a Budget

Interactive Design
  What Are Some Best Practices for Creating Email Landing Pages?

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