[raw] FulcrumTech: September 2012 NewsLever
NewsLever FulcrumTech - Email Marketing Results You Can Measure
VOL. 6   ISSUE 9  |  SEPTEMBER 2012
In This Issue
Feature Article
7 Key Ways to Improve Your Holiday Email Campaigns

Mitch's Blog
Is It the End of SEO As We Know It?

FulcrumTech Top Reads
September's List of Great Links

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    Feature Article

Feature Article:
7 Key Ways to Improve Your Holiday Email Campaigns
In a NewsLever feature last year, we shared 10 holiday email-marketing tips. This year, we update that list with seven key ways to help you improve and optimize your email campaigns during the holidays and all year long.
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Mitch Lapides Mitch’s Blog:
Is It the End of SEO As We Know It?

There was a recent article in Forbes magazine — "The Death of SEO: The Rise of Social, PR, and Real Content" — that sparked a lot of controversy in the industry. In the article, a top SEO consultant is quoted for saying, "Google is in the process of making the SEO industry obsolete, SEO will be dead in 2 years." Will there be a change in the way SEO is done over the next 2 years? Absolutely. But I strongly believe that the buying and selling of strategies to determine what marketers need to do to rank high on the search engines will not go away.
Read More

Announcing ROI Goalsetter

  See FulcrumTech's review of a promotional email received from HOW DesignCasts in our website feature — "Get the Click."

Click here for all the latest "Get the Click" reviews.
Get the Click  

Top Reads
FulcrumTech Top Reads:
Here are some recent articles about email marketing you may have missed, but shouldn't!
Interactive Strategy:
Einstein's Advice about Email Marketing Metrics
What Can I Do to Add Value to My Emails?
Consumer Email Behavior: The Impact of Relevance and Frequency
The Most Important Question in Email Marketing

Interactive Tips:
How to Crash Your Servers | 4 Key Elements to Driving Traffic
8 Themes for an Engaging Multi-Email Welcome Series
Using Email to Close the Sale
The 7 Deadly Sins of Pinterest
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