VOL. 7   ISSUE 9  |  SEPTEMBER 2013

In This Issue

In This Issue				Feature Article: How Can Colleges and Universities Use Email Marketing to Improve Admission Yields?
				Mitch’s Blog: How to Transform Your Homepage into a Lead-Generating Machine
				Get the Click: Sony PlayStation4 Email Review: Can You Find the Missed Opportunities to Take It to the Next Level?
				FulcrumTech’s Top Reads: September’s List of Great Links

Feature Article

	How Can Colleges and Universities Use Email Marketing to Improve Admission Yields?
	The number of college applications is up, but admission yields (i.e., the number of students who choose to enroll after being accepted) are declining. As a result of these trends, colleges and universities are striving to find new strategies for driving admission yield rates up, while also improving the academic quality of the student body and minimizing tuition discount rates. In this article, we outline some exciting new concepts and tips for how email marketing can play a completely new role in reaching college admissions goals.

Mitch’s Blog   How to Transform Your Homepage into a Lead-Generating Machine     How many unique visits does your homepage get every month? And what percentage of those website visitors share their email addresses with you? If the lead-generation rates for your organization’s homepage are like most, there’s a lot of room for improvement.         Get the Click   See FulcrumTech experts’ reviews of promotional emails received from Sony and other companies in our website feature — “Get the Click.” Click here for all the latest “Get the Click” reviews.

FulcrumTech Top Reads   Here are some recent articles about email marketing you may have missed, but shouldn’t!     Interactive Strategy:     • Report: Email Volume Up Sharply, with Half Opened on Mobile     • The Psychological Hierarchy of the Email Campaign     • How Can I Create More Complete Customer Profiles?     Interactive Tips:     • 50 Email Marketing Tips and Stats for 2014     • 5 Tactics to Ignite Your Email List Growth     • Insider Tips for the Perfect Headline: Email, Mobile, or Social     • Tips on Getting Into the Gmail Primary Inbox             About FulcrumTech   FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results!     Grow your prospect base     Increase your sales     Get a measureable improvement in return on investment (ROI).     Contact us today to get started.

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