VOL. 7   ISSUE 9  |  SEPTEMBER 2013  
In This Issue     Feature Article: How Can Colleges and Universities Use Email Marketing to Improve Admission Yields?
Mitch’s Blog: How to Transform Your Homepage into a Lead-Generating Machine
Get the Click: Sony PlayStation4 Email Review: Can You Find the Missed Opportunities to Take It to the Next Level?
FulcrumTech’s Top Reads: September’s List of Great Links
  Feature Article  
  How Can Colleges and Universities Use Email Marketing to Improve Admission Yields?  
  The number of college applications is up, but admission yields (i.e., the number of students who choose to enroll after being accepted) are declining. As a result of these trends, colleges and universities are striving to find new strategies for driving admission yield rates up, while also improving the academic quality of the student body and minimizing tuition discount rates. In this article, we outline some exciting new concepts and tips for how email marketing can play a completely new role in reaching college admissions goals.

Read More
  Mitch’s Blog
  Mitch Lapides How to Transform Your Homepage into a Lead-Generating Machine  
  How many unique visits does your homepage get every month? And what percentage of those website visitors share their email addresses with you? If the lead-generation rates for your organization’s homepage are like most, there’s a lot of room for improvement.

Read More
  Get the Click
Get the Click
  See FulcrumTech experts’ reviews of promotional emails received from Sony and other companies in our website feature — “Get the Click.”

Click here for all the latest “Get the Click” reviews.
  FulcrumTech Top Reads
Top Reads
  Here are some recent articles about email marketing you may have missed, but shouldn’t!  
  Interactive Strategy:  
  Report: Email Volume Up Sharply, with Half Opened on Mobile  
  The Psychological Hierarchy of the Email Campaign  
  How Can I Create More Complete Customer Profiles?  
  Interactive Tips:  
  50 Email Marketing Tips and Stats for 2014  
  5 Tactics to Ignite Your Email List Growth  
  Insider Tips for the Perfect Headline: Email, Mobile, or Social  
  Tips on Getting Into the Gmail Primary Inbox  
  About FulcrumTech
  FulcrumTech’s experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and online interactive marketing program to yield incredible results!  
  Grow your prospect base  
  Increase your sales  
  Get a measureable improvement in return on investment (ROI).  
  Contact us today to get started.  

10 Point Assessment
Proud Partner Of
Lyris  ExactTarget  Marketing Experiments: Certified Email Marketing  Marketing Experiments: Certified Fundamentals of Online Testing
  Check Us Out On  Check Us OutTwitterPinterestGoogle PlusYouTubeBlog  
  Subscribe  |  Privacy Policy  |  Careers
3 Granite Circle, Doylestown, PA 18901  |  215-489-9336
Copyright © 2013 FulcrumTech, LLC. All rights reserved.