Email newsletters, attribution, and bad best practices! View as web page       Vol. 8   Issue 9   September 2014             This Month’s Must-Read   Hot topics handpicked monthly by our email gurus         12 Prime Tips to Send Your Email Newsletter Sign-Ups Soaring   So you’ve created a must-read email newsletter that’s relevant to your target audience (which we covered how to do in last month’s NewsLever feature). The next key step is to get lots of people to subscribe. What are the most effective ways to increase sign-ups? Here’s our advice.   Read On               Get the Click   Our email experts weigh in on real emails from real marketers         Kate Spade Email: Is It a Pinteresting Integration of Email and Social Media?   This month’s email review focuses on a promotional email sent by the trendsetting fashion company Kate Spade New York. The main goal of this email is to send subscribers to the company’s Pinterest page, which we think it does well.   See If You Agree   And, be sure to get ideas and inspiration from our entire Get the Click series!               What’s on Mitch’s Mind?   Email authority Mitch Lapides talks all things email         Sales Attribution – A Key to Optimizing Your Marketing ROI   How can you allocate marketing dollars more efficiently and create more targeted and effective campaigns? By using sales attribution to assess the relative success of your various marketing channels. Here’s how to make sales attribution work for you.   Get Your Read On           Intelligent Email. Data-Driven Success.   Email marketing built for your business     Work with us          or just say Hi                Trending   Good reads from around the Web     What the Teenage Mutant Ninja Turtles Can Teach Us About Email Marketing   What would happen if the Teenage Mutant Ninja Turtles became email marketers? Here are a few valuable lessons you can learn from each Turtle about email marketing.   Read Here.         Kill It With Fire! 5 Best Practices That Need to Go Away   Though many still may consider the tactics described in this article as “best practices” in email marketing, changes in technology have made them obsolete.   Read Here.         How We Doubled Email Signups in 30 Days: Our Strategies to Get More Email Subscribers   You may be surprised at these simple email changes that successfully gained new subscribers and substantially grew this company’s email list.   Read Here.         Seven Tips to Increase Your Email Deliverability   Check out these great tips for boosting email deliverability to get the most out of your email-marketing efforts.   Read Here.             Featured Service   10-Point Assessment and Road Map   From strategy to deliverability to email engagement and analytics, we’ll analyze the 10 factors that drive email success. In short, we’ll: •  Uncover what’s killing conversions   •  Identify critical areas of opportunity   •  Learn what’s working for you (and what isn’t)   •  Create a prioritized list of changes to implement moving forward   Learn More   (and see what the road map could do for you)         Proud Partner of:           About FulcrumTech  |  Subscribe  |  Unsubscribe  | Privacy Policy  |  Careers         3 Granite Circle, Doyletown PA 18901  |  215-489-9336     Copyright © 2014 - FulcrumTech, LLC.  All rights reserved