Email newsletters, attribution, and bad best practices!
View as web page
 
 
 
FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
 
 
 
 
Vol.
8
  Issue
9
  September 2014
 
 
 
 
 
 
This Month’s Must-Read
 
Hot topics handpicked monthly by our email gurus
 
 
Increase email newsletter sign-ups
 
 
12 Prime Tips to Send Your Email Newsletter
Sign-Ups Soaring
 
So you’ve created a must-read email newsletter that’s relevant to your target audience (which we covered how to do in last month’s NewsLever feature). The next key step is to get lots of people to subscribe. What are the most effective ways to increase sign-ups? Here’s our advice.
 
Read On
 
 
 
 
 
 
 
Get the Click
 
Our email experts weigh in on real emails from real marketers
 
 
Kate Spade Email Review
 
 
Kate Spade Email: Is It a Pinteresting Integration of Email and Social Media?
 
This month’s email review focuses on a promotional email sent by the trendsetting fashion company Kate Spade New York. The main goal of this email is to send subscribers to the company’s Pinterest page, which we think it does well.
 
See If You Agree
 
And, be sure to get ideas and inspiration from our entire Get the Click series!
 
 
 
 
 
 
 
What’s on Mitch’s Mind?
 
Email authority Mitch Lapides talks all things email
 
 
 
 
Email authority Mitch Lapides
 
Sales Attribution – A Key to Optimizing Your Marketing ROI
 
How can you allocate marketing dollars more efficiently and create more targeted and effective campaigns? By using sales attribution to assess the relative success of your various marketing channels. Here’s how to make sales attribution work for you.
 
Get Your Read On
 
 
 
 
 
Intelligent Email. Data-Driven Success.
 
 
Email marketing built for your business
 
Work with us
 
       or just say Hi       
 
 
 
 
Trending
 
Good reads from around the Web
 
Teenage Mutant Ninja Turtles & Email Marketing  
What the Teenage Mutant Ninja Turtles Can Teach Us About Email Marketing
 
What would happen if the Teenage Mutant Ninja Turtles became email marketers? Here are a few valuable lessons you can learn from each Turtle about email marketing.
 
Read Here.
 
 
 
 
5 Best Practices That Need to Go Away
 
Kill It With Fire! 5 Best Practices That Need to Go Away
 
Though many still may consider the tactics described in this article as “best practices” in email marketing, changes in technology have made them obsolete.
 
Read Here.
 
 
 
Strategies to Get More Email Subscribers
 
How We Doubled Email Signups in 30 Days: Our Strategies to Get More Email Subscribers
 
You may be surprised at these simple email changes that successfully gained new subscribers and substantially grew this company’s email list.
 
Read Here.
 
 
 
Increase Email Deliverability
 
Seven Tips to Increase Your Email Deliverability
 
Check out these great tips for boosting email deliverability to get the most out of your email-marketing efforts.
 
Read Here.
 
 
 
 
 
Featured Service: 10-Point Assessment
 
Featured Service
 
10-Point Assessment and Road Map
 
From strategy to deliverability to email engagement and analytics, we’ll analyze the 10 factors that drive email success. In short, we’ll:
•  Uncover what’s killing conversions
  •  Identify critical areas of opportunity
  •  Learn what’s working for you (and what isn’t)
  •  Create a prioritized list of changes to implement moving forward
 
Learn More
 
(and see what the road map could do for you)
 
 
 
 
Proud Partner of:
 
Lyris Agency Partner
ExactTarget Partner
Certified in Online Testing
Certified in Email Marketing
 
 
 
 
 
 
 
 
3 Granite Circle, Doyletown PA 18901  |  215-489-9336
 
facebook   twitter   Pinterest   google plus
 
Copyright © 2014 - FulcrumTech, LLC.  All rights reserved