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FulcrumTech(R) NewsLever(TM) Email-marketing news you can use.
 
 
Vol.
10
Issue
9
September
2016
 
 
 
 
 This Month’s Must-Read 
 
 Expert insights published monthly by our email gurus 
 
20 of the Newest, Coolest Email-Marketing Tools for Driving Sales
 
 20 of the Newest, Coolest Email-Marketing Tools for Driving Sales 
 
 There are myriad new and easy-to-implement tools and technologies to help take your email performance results to the next level. Here are 20 cool email tools for driving engagement, improving deliverability, and increasing revenue that recently caught our eye. 
 
Read On
 
 
 
 Get the Click 
 
 Our email experts weigh in on real emails from real marketers 
 
Panera Bread Birthday Email Review: Is This Offer Half-Baked?
 
 Panera Bread Birthday Email Review:
Is This Offer Half-Baked?
 
 
 This birthday email does a great job of building excitement, but the "special surprise" disappoints. Following through with an equally exciting offer would go a long way in nurturing customer relationships — the main objective of birthday emails. 
 
See If You Agree
 
 And be sure to get ideas and inspiration from our entire Get the Click series! 
 
 
 
A Marketer's Guide to Email Deliverability
 
Limited Time Only
 
 Free Email Self-Assessment 
 
 To get more ROI from your free assessment, answer the questions as honestly as you can (it'll take only 10 minutes). Once you've completed the assessment, you'll have clear insight into where your email program is succeeding, what actions you should take tomorrow to improve it, and how to find help when you need it. 
 
Get it here!
 
 
 
 What’s on Mitch’s Mind? 
 
 Email authority Mitch Lapides talks all things email 
 
 
 
 Email authority Mitch Lapides 
 
 
Some of the Latest Email Stats, Studies, and Strategies to Help You Boost Email Engagement
 
Email engagement is one of the most important factors that affects deliverability. Are you interested in what's driving fantastic email engagement for others? Here are some of the latest email-marketing studies and statistics that speak to how email is used by marketers today. And we've included some specific engagement-boosting strategies that you could incorporate into your own email-marketing program.
 
Get Your Read On
 
 
 
 
 
 
 Intelligent Email. Data-Driven Success. 
 
  
 
Email marketing built for your business
 
 
 
 
 
 
Trending
Good reads from around the Web
 
Hot Trends in Marketing Automation You Need to Know 
Hot Trends in Marketing Automation You Need to Know
 
Check out these four latest trends in marketing automation that can help you meet your business goals by driving more leads and sales.
 
Read Here.
 
 
 
 
 
 
Do You Have Any of These Email Marketing Bad Habits? 
Do You Have Any of These Email Marketing Bad Habits?
 
Here are six common email-marketing behaviors that you should avoid.
 
Read Here.
 
 
 
 
 
 
First Target of Canada's Anti-Spam Law (CASL), Fined $1.1 Million 
First Target of Canada's Anti-Spam Law (CASL), Fined $1.1 Million
 
What's CASL and what do you need to do to protect your company? Get the details in this article.
 
Read Here.
 
 
 
 
 
 
Litmus and Microsoft Partner to Make Email Better 
Litmus and Microsoft Partner to Make Email Better
 
Litmus and Microsoft are teaming up, and the partnership will not only help Microsoft prioritize email-rendering bugs in Outlook, but also more quickly provide fixes to its users.
 
Read Here.
 
 
 
 
 
 
How to Code a Live Dynamic Twitter Feed in HTML Email 
How to Code a Live Dynamic Twitter Feed in HTML Email
 
If you're interested in learning how to code live dynamic Twitter feed in HTML email, this is just the article for you!
 
Read Here.
 
 
 
 
 
 
 
 
 
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