Resources: Get the Click

“??? Save 10% for the next 48 hours!” This is the subject line of a promotional email sent to a VetDepot customer who opted in to receive emails from the company. This is a strong subject line that includes cute emojis, as well as the email’s incentive offer and sense of urgency, to help drive open rates.

This promotional email was sent to an email-marketing professional who had opted in to get emails from Bounce Exchange. The subject line – “[VIP Invitation] Your Lackluster Use of Triggered Emails Is Costing You Millions” – received mixed reviews from the FulcrumTech panel evaluating this email.

This email was sent as a welcome to a Poco’s customer who had recently signed up to become a member of the restaurant’s new rewards program. While the From line lets recipients know that Poco’s is the sender, the subject line – “KAREN, Welcome!” – indicates that this is a welcome message.

“Apple Watch is here.” That’s the subject line in this promotional email sent to an Apple customer. Though it’s quite simple, the subject line effectively sums up the email message.

The subject line of this email – “hey man what’s up?” – comes off as a bit spammy. Perhaps InsideHook was hoping to emulate the most popular email subject line in President Obama’s 2012 reelection campaign, which was “hey.” But considering that the email recipient in this case is female, the subject line is especially inappropriate.

This email was sent to a join.me customer as the Northeastern United States braced for a huge winter storm named Juno. The subject line – “How your meetings can weather the storm” – capitalized on the impending weather that was dominating the news at that time. Continue Reading