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Vol.
12 |
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Issue
4 |
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April
2018 |
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You discover that an email you sent to your subscribers has a mistake in it. Now what? An oops email with an apology may be the best course of action, but it also may make the situation worse. Here are some email mistake–correction tips to help.
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A better understanding of your customers' interests and habits, smarter segmentation, and a greater return on marketing spend—that's what predictive analytics can do for your email-marketing program. How exactly does predictive email-marketing work? Find out the answer to that question in this second article of a 3-part series on predictive marketing.
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| Email Deliverability vs. Email Delivery Rate—How to Make It to the Inbox |
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What's the difference between email deliverability and delivery rate? Although some marketers use these terms interchangeably, they're not the same. Here, you'll not only find out how these terms differ, but you'll also discover important steps you can take to help ensure that your email campaigns make it to your subscribers' inboxes.
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