[raw] FulcrumTech: December 2011 NewsLever
FulcrumTech NewsLever
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Your Email List Is 80% Dead!? Read Mitch's latest blog post to find out how that can be.
In This Issue
  Feature Article
    8 Tips for Integrating QR Codes into Your Email-Marketing Strategy
  Mitch's Blog
    Your Email List Is 80% Dead!
  FulcrumTech Top Reads
    December's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

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Marketing Experiments: Email Marketing

Marketing Experiments: Fundamentals of Online Testing
Welcome Note from Mitch Lapides, President

Mitch LapidesQuick-response (QR) codes — those two-dimensional barcodes – are popping up everywhere. Catalogs, newspapers, and billboards — I even saw one on a bumper sticker! Have you used QR codes in your email-marketing campaigns yet? In this month's feature, we share 9 tips on how to effectively integrate QR codes into your email-marketing strategy.

And be on the lookout: We have some very exciting announcements in early January, so you won't want to miss our next issue. Also, we unveil a new design for our own newsletter in January too.

Happy Holidays!

P.S. Check out my latest blog for some advice about how to proactively manage your email list to keep subscribers engaged and active.
  Feature Article:
8 Tips for Integrating QR Codes into Your Email-Marketing Strategy

8 Tips for Integrating QR Codes into Your Email-Marketing StrategyQuick-response (QR) codes are an innovative and exciting tool to add to your email marketing campaigns. To attract new email subscribers, you may want to consider incorporating them into your email-marketing strategy. As we mentioned in a previous feature — "9 Tips for Building a High-Quality Email List" — QR codes let people use their smartphones to conveniently and quickly link to your opt-in page. Here, we discuss what QR codes are and how to create them with a free QR code generator, as well as share some useful tips about how to effectively integrate them into your mobile-marketing and email campaigns.

Read More

  What Do You Need to Know About the CAN-SPAM Act?

Mitch sums up the most important CAN-SPAM requirements to date in this new video.

What Do You Need to Know About the CAN-SPAM Act?

Lyris HQ
Get more emails to the inbox with a new email service provider. Check out the latest on Lyris HQ, one of the tools available through FulcrumTech, a Platinum Reseller. We'll have you up and running in as little as a week.

Your Email List Is 80% Dead!  Don't Miss Our Email-Marketing Blog
Your Email List Is 80% Dead!

Be sure to read Mitch's latest blog — "Your Email List Is 80% Dead!" — to find out how to proactively manage your email list and keep subscribers active and engaged.

  FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month
  Effective Email Preference Centers Help Keep Subscribers Active and Engaged
  Are You Making This Mistake in Your Email Footer?
  9 Tips for Building a High-Quality Email List

Interactive Strategy
  50 Awesome Posts on Email Marketing
  How Much Email Do People Really Get? The Hidden Potential in the Tranquil Inbox
  It's Time for an Email Marketing Audit

Interactive Analytics
  Campaign Tracking: A Vital Analytics Tool for Marketers
  Exploring New Approaches to Monetizing Email Ad Inventory

Interactive Tips
  Did Monty Python Write Your Unsubscribe Page? 9 Tips to Make It Better
  Mobile Email: Six Tips for Building a Campaign That Works

Interactive Design
  Anatomy of a Perfect Mobile Email
  6 Things You Can Do to Make Your Email Look Awesome!

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