FulcrumTech: December 2011 NewsLever

[raw] FulcrumTech: December 2011 NewsLever

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VOL. 5 ISSUE 12

DECEMBER 2011

Check it out!
Your Email List Is 80% Dead!? Read Mitch's latest blog post to find out how that can be.

In This Issue

		Feature Article
		8 Tips for Integrating QR Codes into Your Email-Marketing Strategy

		Mitch's Blog
		Your Email List Is 80% Dead!

		FulcrumTech Top Reads
		December's List of Great Links

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About FulcrumTech

FulcrumTech's experts have 20 years of experience in helping companies grow using online technologies, and we can help you build a complete email and Web interactive marketing program to yield incredible results!

•	Grow your prospect base
•	Increase your sales
•	Get a measurable improvement in ROI

Contact us today to get started.

Welcome Note from Mitch Lapides, President

Quick-response (QR) codes — those two-dimensional barcodes – are popping up everywhere. Catalogs, newspapers, and billboards — I even saw one on a bumper sticker! Have you used QR codes in your email-marketing campaigns yet? In this month's feature, we share 9 tips on how to effectively integrate QR codes into your email-marketing strategy.

And be on the lookout: We have some very exciting announcements in early January, so you won't want to miss our next issue. Also, we unveil a new design for our own newsletter in January too.

Happy Holidays!


		– Mitch

P.S. Check out my latest blog for some advice about how to proactively manage your email list to keep subscribers engaged and active.

Feature Article:
8 Tips for Integrating QR Codes into Your Email-Marketing Strategy

Quick-response (QR) codes are an innovative and exciting tool to add to your email marketing campaigns. To attract new email subscribers, you may want to consider incorporating them into your email-marketing strategy. As we mentioned in a previous feature — "9 Tips for Building a High-Quality Email List" — QR codes let people use their smartphones to conveniently and quickly link to your opt-in page. Here, we discuss what QR codes are and how to create them with a free QR code generator, as well as share some useful tips about how to effectively integrate them into your mobile-marketing and email campaigns.

What Do You Need to Know About the CAN-SPAM Act?

Mitch sums up the most important CAN-SPAM requirements to date in this new video.

Get more emails to the inbox with a new email service provider. Check out the latest on Lyris HQ, one of the tools available through FulcrumTech, a Platinum Reseller. We'll have you up and running in as little as a week.

Don't Miss Our Email-Marketing Blog
Your Email List Is 80% Dead!

Be sure to read Mitch's latest blog — "Your Email List Is 80% Dead!" — to find out how to proactively manage your email list and keep subscribers active and engaged.

FulcrumTech Top Reads

Here are some recent articles we found on the Internet that provide useful information about interactive communications. Happy clicking!

What our readers clicked most last month

	•	Effective Email Preference Centers Help Keep Subscribers Active and Engaged
	•	Are You Making This Mistake in Your Email Footer?
	•	9 Tips for Building a High-Quality Email List

Interactive Strategy

	•	50 Awesome Posts on Email Marketing
	•	How Much Email Do People Really Get? The Hidden Potential in the Tranquil Inbox
	•	It's Time for an Email Marketing Audit

Interactive Analytics

	•	Campaign Tracking: A Vital Analytics Tool for Marketers
	•	Exploring New Approaches to Monetizing Email Ad Inventory

Interactive Tips

	•	Did Monty Python Write Your Unsubscribe Page? 9 Tips to Make It Better
	•	Mobile Email: Six Tips for Building a Campaign That Works

Interactive Design

	•	Anatomy of a Perfect Mobile Email
	•	6 Things You Can Do to Make Your Email Look Awesome!

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