Hi. We’re FulcrumTech, an Email Marketing Agency.

If there is one thing that we all can agree upon at FulcrumTech, it’s that we all love email. From strategizing and designing to implementing and analyzing, our teams at FulcrumTech eat, sleep, and breathe email marketing.

We have designers, copywriters, client managers, developers, coders, analyzers, marketing gurus, and project managers who all work together to ensure that we provide our clients with awesome emails. Our main mission? To provide our clients with email marketing services that get results.

Leadership Team

Meet our leadership team. They make sure the job gets done!

Mitch Lapides, Founder and CEO

Before founding FulcrumTech in 2004, mentor-in-chief Mitch served as a senior technology-product executive for more than 20 years, excelling at turning around or building several online publishing and web-based businesses. In conjunction with completing multiple financial and organizational turnarounds, he consistently delivered double-digit revenue growth while reliably managing every budget dollar. Think of him as a master multi-tasker who still finds time to sleep—we think. See More

In senior executive positions, Mitch built and managed leading electronic publishing enterprises at Gartner (Group Vice President, gartner.com and Chief Technology Officer, Gartner), Reed Elsevier (EVP, Health Sciences Division–Electronic Products), Springhouse Corporation (VP, Electronic Products), and U.S. Pharmacopeia. One of his favorite success stories is when he redesigned and rebuilt the website, gartner.com. The result? A 50% increase in website usage and revenue growth twice that of a key competitor. Nice work, Mitch!

Today, Mitch capitalizes on his strategic planning, marketing, IT management, software product development, licensing, and product-management skills to drive expectation-crushing results for our clients. Widely known as a thought leader in the email world, Mitch has been blogging and booking speaking engagements in the industry for the last 10+ years. His focus on the principles and methods of using data-driven approaches and financial performance to drive outstanding, measurable return on investment (ROI) for our clients proves to be a valuable resource not only for FulcrumTech, but the industry as well.

Random fact: Early in life, Mitch planned to be a veterinarian, having been an avid horseback rider while living on a horse farm in Maryland.

Bryan Richey, Director, Product Management and Technical Services

With more than a decade of experience in the digital-marketing industry, Bryan came to FulcrumTech after managing the marketing programs for big-time brands such as Adidas, PepsiCo, Chili’s, Proactiv, and Wen Haircare, to name a few. His digital skill set runs the gamut from PPC and social media to mobile and video advertising. See More

At FulcrumTech, Bryan’s radio-announcer voice and track record of driving out-of-this-world results work in perfect harmony to keep our clients happy. He also oversees every technical implementation project and continues to develop and improve upon our email-analytics dashboard, IntelliSents. Looking for a way to measure results? This is your guy.

Random fact: Bryan is an avid weekend skier. For 5 consecutive years, he and a group of friends competed in a mogul ski competition.

Monica DiBartolo, Director, Strategy and Client Services

Our main goal at FulcrumTech is to improve our clients’ return on investment through email marketing, and Monica’s main goal is to make that happen. As the head of our accounts team, she uses her extensive email-marketing background to guide our powerhouse team of account managers, copywriters, designers, and conversion specialists to provide on-point emails for each client. Monica also mentors the accounts team to help them reach their career goals and keep them abreast of new and exciting updates in email marketing. See More

Prior to joining FulcrumTech, Monica worked in many different aspects of digital marketing, including CRM, analytics, operations, management, and architecture, for a multitude of industries. From large pharmaceutical, financial, and retail to e-commerce and insurance industries, there isn’t much she hasn’t seen in terms of email marketing. She is also very involved in the email-marketing industry: Monica is an active member of her local Marketo user group, and she is a member of the EEC, where she serves on the event and education committee. You can also find her speaking on panels at industry-related events from time to time. Needless to say, Monica has a passion for all things email marketing—she fits right in with the rest of us!

Random fact: Monica is a thrill seeker. Her greatest memories include sky diving over the Great Barrier Reef, whitewater rafting, and skiing.


FulcrumTech is dedicated to leading the industry in email marketing best practices. Our team members are certified by well-known testing bodies in everything from solidifying your value proposition to email messaging, to landing page optimization, to online testing (to name a few).

And we know our way around ESPs. Our technical and creative teams are certified across numerous ESPs to provide you with the expertise and guidance needed to implement and use a new ESP.


Looking to revamp your email marketing program?

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