Hi. We’re FulcrumTech, an Email Marketing Agency.

If there is one thing that we all can agree upon at FulcrumTech, it’s that we all love email. From strategizing and designing to implementing and analyzing, our teams at FulcrumTech eat, sleep, and breathe email marketing.

We have designers, copywriters, client managers, developers, coders, analyzers, marketing gurus, and project managers who all work together to ensure that we provide our clients with awesome emails. Our main mission? To provide our clients with email marketing services that get results.

Leadership Team

Meet our leadership team. They make sure the job gets done!

Mitch Lapides, Founder and CEO

Before founding FulcrumTech in 2004, mentor-in-chief Mitch served as a senior technology-product executive for more than 20 years, excelling at turning around or building several online publishing and web-based businesses. In conjunction with completing multiple financial and organizational turnarounds, he consistently delivered double-digit revenue growth while reliably managing every budget dollar. Think of him as a master multi-tasker who still finds time to sleep—we think. See More

In senior executive positions, Mitch built and managed leading electronic publishing enterprises at Gartner (Group Vice President, gartner.com and Chief Technology Officer, Gartner), Reed Elsevier (EVP, Health Sciences Division–Electronic Products), Springhouse Corporation (VP, Electronic Products), and U.S. Pharmacopeia. One of his favorite success stories is when he redesigned and rebuilt the website, gartner.com. The result? A 50% increase in website usage and revenue growth twice that of a key competitor. Nice work, Mitch!

Today, Mitch capitalizes on his strategic planning, marketing, IT management, software product development, licensing, and product-management skills to drive expectation-crushing results for our clients. Widely known as a thought leader in the email world, Mitch has been blogging and booking speaking engagements in the industry for the last 10+ years. His focus on the principles and methods of using data-driven approaches and financial performance to drive outstanding, measurable return on investment (ROI) for our clients proves to be a valuable resource not only for FulcrumTech, but the industry as well.

Random fact: Early in life, Mitch planned to be a veterinarian, having been an avid horseback rider while living on a horse farm in Maryland.

Bryan Richey, Director, Product Management and Technical Services

With more than a decade of experience in the digital-marketing industry, Bryan came to FulcrumTech after managing the marketing programs for big-time brands such as Adidas, PepsiCo, Chili’s, Proactiv, and Wen Haircare, to name a few. His digital skill set runs the gamut from PPC and social media to mobile and video advertising. See More

At FulcrumTech, Bryan’s radio-announcer voice and track record of driving out-of-this-world results work in perfect harmony to keep our clients happy. He also oversees every technical implementation project and continues to develop and improve upon our email-analytics dashboard, IntelliSents. Looking for a way to measure results? This is your guy.

Random fact: Bryan is an avid weekend skier. For 5 consecutive years, he and a group of friends competed in a mogul ski competition.

Domenica Garzarella, Director, Email Marketing

Domenica oversees our email-marketing powerhouse, which includes a team of account managers, copywriters, designers, and conversion specialists. With 20 years of direct-to-consumer marketing experience, 10 of which focused on email, her expertise provides the backbone for our accounts team. Her focus is always on results as she provides strategic direction for every campaign that goes out the door. See More

Prior to joining the FulcrumTech team, Domenica acquired an immense amount of experience working in the email industry. She has managed email programs for mid-market and enterprise-level retailers, including QVC, where she spent the majority of her career building and growing its email business double digits. She understands the critical relationship between delivering the right message to the right customer to garner engagement and opens. Domenica has a passion for complex strategic planning, campaign implementation/testing, and data analysis, so she fits right in with the rest of us!

Random Fact: When Domenica is not cooking up an email strategy, you can find her in the kitchen, cooking alongside her husband and 2 children.


FulcrumTech is dedicated to leading the industry in email marketing best practices. Our team members are certified by well-known testing bodies in everything from solidifying your value proposition to email messaging, to landing page optimization, to online testing (to name a few).

And we know our way around ESPs. Our technical and creative teams are certified across numerous ESPs to provide you with the expertise and guidance needed to implement and use a new ESP.


Looking to revamp your email marketing program?

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