How can you grow your email list, increase your social media following, strengthen your brand, and extend the reach of your email campaigns? By integrating your email and social media marketing. Here are seven tips for doing just that.
It’s amazing how the power of digital marketing was used during the 2012 presidential race between Barack Obama and Mitt Romney. Most voters had no idea about the underlying contest that was going on to affect the election of 2012. While Romney was no stranger to social media and digital marketing, Obama appears to have had the upper hand in just about everything digital.
There was a recent article in Forbes magazine — “The Death of SEO: The Rise of Social, PR, and Real Content” — that sparked a lot of controversy in the industry. In the article, a top SEO consultant is quoted as saying, “Google is in the process of making the SEO industry obsolete; SEO will be dead in 2 years.” Will there be a change in the way SEO is done over the next 2 years? Absolutely. But I strongly believe that the buying and selling of strategies to determine what marketers need to do to rank high on the search engines will not go away.
Microsoft launched its new web-based email service Outlook.com on July 31 and within just 6 hours had 1 million users, according to a company Tweet. As this new email service makes its debut, I’ll share a quick look at some of Outlook.com’s benefits for users, as well as predict how it will potentially impact email marketers in the near future.
By now, even if you aren’t a Pinterest user, you have likely heard of it and its “overnight” success on the social media scene. According to a recent report from Experian Hitwise, Pinterest is now the number three most-popular social network in the United States behind Facebook and Twitter. With over 100 million total visits per month, Pinterest cannot be ignored as an opportunity for social media for your businesses.
How can a defamation lawsuit turn into over $162,000 in donations to the National Wildlife Foundation and the American Cancer Society? And what does this have to do with social media?