Who Won the Digital Marketing Race of Election 2012?

It’s amazing how the power of digital marketing was used during the 2012 presidential race between Barack Obama and Mitt Romney. Most voters had no idea about the underlying contest that was going on to affect the election of 2012. While Romney was no stranger to social media and digital marketing, Obama appears to have had the upper hand in just about everything digital.

Is It the End of SEO As We Know It?

There was a recent article in Forbes magazine — “The Death of SEO: The Rise of Social, PR, and Real Content” — that sparked a lot of controversy in the industry. In the article, a top SEO consultant is quoted as saying, “Google is in the process of making the SEO industry obsolete; SEO will be dead in 2 years.” Will there be a change in the way SEO is done over the next 2 years? Absolutely. But I strongly believe that the buying and selling of strategies to determine what marketers need to do to rank high on the search engines will not go away.

Microsoft Launches the New Email Service Outlook.com – How Will It Impact Email Users and Marketers?

Microsoft launched its new web-based email service Outlook.com on July 31 and within just 6 hours had 1 million users, according to a company Tweet. As this new email service makes its debut, I’ll share a quick look at some of Outlook.com’s benefits for users, as well as predict how it will potentially impact email marketers in the near future.

5 Ways to Leverage Pinterest to Increase Email Open and Click-through Rates

By now, even if you aren’t a Pinterest user, you have likely heard of it and its “overnight” success on the social media scene. According to a recent report from Experian Hitwise, Pinterest is now the number three most-popular social network in the United States behind Facebook and Twitter. With over 100 million total visits per month, Pinterest cannot be ignored as an opportunity for social media for your businesses.

Email and Social Media: Playing in the Same Sandbox

Over the last year or so, there have been countless articles describing social media and email marketing as an either/or proposition. It seems that marketers sometimes forget that the goal is not to be an excellent social media marketer or email marketer, but to be a results-driven source of conversion whether your business objective is a click, a call, a sale, or a “like.” Ultimately, our customers and clients expect us to meet them where they prefer to engage. Often that means using multiple channels with various messages – the classic “marketing mix” we learned in school, but with new tools and messaging strategies.

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